Kia lowers 2030 global sales target to 4.19 mil. units amid Chinese market challenges

Kia, Korea's second-largest automaker, said Wednesday it has lowered its 2030 global sales target to 4.19 million units, down from 4.3 million units suggested last year, amid growing challenges in the Chinese market. The updated sales goal was announced by Song Ho-sung, Kia's chief executive officer (CEO), at the company's 2025 CEO Investor Day event in Seoul. The company emphasized the need to adjust goals pragmatically, citing macroeconomic challenges and growing geopolitical risks. Under the updated plan, Kia said it aims to achieve a 4.5 percent global market share by 2030. By region, the company said it aims for annual sales of 1.01 million vehicles in America, 770,000 units in Europe, 580,000 units in Korea and 400,000 units in India by then. Kia said it aims to sell 2.33 million eco-friendly vehicles by 2030, including 1.26 million electric vehicles (EVs) and 1.07 million hybrid and plug-in hybrid models. To this end, Kia plans to expand its EV lineup from nine models today to 15 by 2030. The company will reduce its internal combustion engine lineup from 23 to 17 in line with theWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times