SIMPLY BETTER BRANDS ACHIEVES RECORD MONTHLY DTC SALES MILESTONE AND ANNOUNCES TIMING OF FOURTH QUARTER AND YEAR END 2024 FINANCIAL RESULTS

• TRUBAR™ surpasses $1.2 million in monthly direct-to-consumer (DTC) sales, driven by the launch of four new flavors and strong Amazon performance.
• Fourth Quarter and Year End 2024 results to be announced after market closing on Tuesday, April 22, 2025 and with an investor webinar scheduled for Wednesday, April 23, 2025 at 12:00 pm ET (9:00 am PT).

VANCOUVER, BC, April 7, 2025 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSXV: SBBC) (OTCQX: SBBCF), a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, is pleased to announce that TRUBAR™ has achieved a record milestone, surpassing $1.2 million in monthly direct-to-consumer (DTC) sales in March 2025. This marks an improvement of 1530% from March 2024 and further growth of over 30% from February 2025.

Building on its momentum from 2024, March marks the first month TRUBAR™ has exceeded $1 million in monthly DTC sales, driven by strong consumer demand and the successful launch of four new flavors: Strawberry Shorty Got Cake, Cocoa For Coconuts, Shake it Bake it Birthday Cake it, and Sweet & Dreamy Cookies and Creamy.

Two of the new flavors have already ranked among the Top 50 trending bars in Amazon's Sports Nutrition Protein Bars category, demonstrating the brand's growing popularity and continued commitment to product innovation and customer satisfaction.

Erica Groussman, Co-Founder & CEO of TRUBAR™, commented: "Surpassing $1.2 million in monthly DTC sales is a major milestone for TRUBAR™ and a strong validation of our brand strategy. The rapid growth in our direct-to-consumer channel not only highlights the power of our digital presence, but also the flexibility of our omnichannel model. The overwhelming response to our new flavors reinforces the growing demand for healthy, indulgent snacks that deliver on both taste and wellness. We're proud of the team's execution and remain focused on scaling TRUBAR™ as a leading player in the better-for-you snack category."

The Company is also pleased to announce it will announce Fourth Quarter and Year End 2024 results after market closing on Tuesday, April 22, 2025 and also host an investor webinar on Wednesday, April 23, 2025, at 12:00 pm ET (9:00 am PT). The call will be hosted by: J.K Kingsley Ward, CEO and Chairman of SBBC, and Erica Groussman, Co-founder & CEO of TRUBAR™.

Webinar Details:

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Meeting ID: 892 8561 7506

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Preliminary Unaudited Financial Information

The financial and operating results included in this news release are based on preliminary unaudited estimated results which have not yet been finalized. These estimated results are subject to change upon completion of the unaudited financial statements for the quarter ended March 31, 2025 and such changes could be material due to, among other things, the completion of SBBC's financial closing procedures, final adjustments, review by SBBC's auditors and other developments that may arise between now and the time the financial results are finalized.

Accordingly, such estimated results are forward-looking statements (as defined below) within the meaning of applicable securities legislation and are subject to the limitations and risks described under "Forward-Looking Information" below.

SBBC anticipates filing its first quarter financial statements for the period ended March 31, 2025, and related management's discussion and analysis on SEDAR+ in late May 2025.

About Simply Better Brands Corp.

Simply Better Brands Corp. is a rapidly growing brand accelerator in the global protein-based nutrition category, delivering premium protein products made with clean ingredients, exceptional taste, and a commitment to sustainable health and wellness. Focused on innovation and customer empowerment, the company aims to redefine modern nutrition while expanding its reach in this dynamic market. For more information on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to expansion plans for TRU Brands products, and the success of the Company's marketing efforts.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at www.sedarplus.com.

The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

SOURCE Simply Better Brands Corp.