Netflix plays the K-pop card with BTS documentary

BTS wrapped up its live comeback declaration to the world on Netflix, but before the excitement had any real chance to fade, the platform followed up with a feature-length documentary centered on the group. “BTS: The RETURN” traces BTS’ comeback journey as the members reunite and make music together once again. Released last Friday, the documentary looks back on the group’s past and the way it rewrote pop history through unprecedented global popularity, before turning to the members as they prepare for a new chapter. For BTS fans, the emotions from watching the group’s globally broadcast comeback show still linger. The clearly deliberate timing, then, seems to suggest that extending that momentum was a key objective for Netflix. And after weighing how to make long-term use of BTS as a global entertainment property, Netflix appears to have chosen the feature-length documentary as a way to deepen the group’s narrative and further draw fans into its orbit. The depth and weight of Netflix’s documentaries have long been one of its biggest competitive strengths. Across crime, spoWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times