Better Advertising Stock: The Trade Desk vs. Alphabet

The Trade Desk (NASDAQ: TTD) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) represent two different ways to invest in the digital advertising market. The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side platforms (SSPs), which help publishers sell their own ad inventories.Alphabet's Google bundles together a DSP, SSP, and other ad tech tools in its digital advertising platform. It generates most of its revenue from Google's search engine, advertising network, and YouTube, and it shares a near duopoly in the digital advertising market with Meta Platforms (NASDAQ: META).Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool