Netflix raises subscription prices across all plans

27.03.26 15:13 Uhr

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Netflix subscribers in the U.S. can expect to start paying more each month as the streaming giant raises prices across all of its plans.Updated pricing listed on the company’s U.S. website shows the ad-supported tier at $8.99 per month, up from $7.99, while the standard plan is priced at $19.99 and the premium tier at $26.99.Fees to add members outside a subscriber’s household have also increased, with extra members costing $7.99 per month on ad-supported plans and $9.99 on ad-free tiers. Netflix says accounts are intended for use within a single household, with added charges for users who do not live together.WHY NETFLIX'S CEO DROPPED HIS BID TO BUY WARNER BROS DISCOVERY AND TRUMP ‘DIDN’T CARE'Netflix, which has more than 325 million subscribers globally, previously eliminated its lowest-priced ad-free "basic" plan, leaving customers to choose between higher-priced tiers or an ad-supported option.FOX Business reached out to Netflix for comment.The pricing changes were first reported by Reuters, which said the increases come as Netflix expands into additional content formats, including video podcasts and live programming.Analysts expect the higher prices to boost how much Netflix earns per subscriber, with estimates pointing to roughly 6% growth year over year in the U.S.-Canada region in 2026.Netflix last adjusted its pricing in early 2025. The company reported $12.1 billion in revenue for the October–December quarter, slightly exceeding analyst expectations.CLICK HERE TO GET FOX BUSINESS ON THE GOThe rise in prices comes after Netflix recently declined to pursue a bid for certain Warner Bros. studio and streaming assets, a decision that could shape broader media deal activity.Reuters contributed to this report. Weiter zum vollständigen Artikel bei FOX Business

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DatumRatingAnalyst
27.03.2026Netflix BuyJefferies & Company Inc.
02.03.2026Netflix Equal WeightBarclays Capital
02.03.2026Netflix OverweightJP Morgan Chase & Co.
27.02.2026Netflix KaufenDZ BANK
27.02.2026Netflix BuyJefferies & Company Inc.
DatumRatingAnalyst
27.03.2026Netflix BuyJefferies & Company Inc.
02.03.2026Netflix OverweightJP Morgan Chase & Co.
27.02.2026Netflix KaufenDZ BANK
27.02.2026Netflix BuyJefferies & Company Inc.
18.02.2026Netflix OutperformBernstein Research
DatumRatingAnalyst
02.03.2026Netflix Equal WeightBarclays Capital
27.01.2026Netflix HaltenLandesbank Baden-Württemberg (LBBW)
21.01.2026Netflix NeutralGoldman Sachs Group Inc.
05.12.2025Netflix Equal WeightBarclays Capital
18.11.2025Netflix NeutralJP Morgan Chase & Co.
DatumRatingAnalyst
19.04.2023Netflix SellGoldman Sachs Group Inc.
20.01.2023Netflix SellGoldman Sachs Group Inc.
18.11.2022Netflix SellGoldman Sachs Group Inc.
11.10.2022Netflix SellGoldman Sachs Group Inc.
20.07.2022Netflix SellGoldman Sachs Group Inc.

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