Netflix notches 70 million monthly active users on ad-supported plan

Netflix’s ad-supported plan has notched a new level of monthly active users.The ad-supported plan that the streaming giant offers in a dozen countries around the world has hit a whopping 70 million MAUs, according to Netflix.The company announced the new MAU figure on Tuesday, two years after it debuted the ad-supported tier on its streaming platform.It marks a massive jump from the 40 million MAUs that Netflix reported for the plan in May. In early November of last year, the ad-supported tier MAUs was 15 million.WANT TO WORK IN BIG TECH? HERE ARE THE COMPANIES WITH THE FASTEST (AND SLOWEST) HIRING PROCESSESNetflix said over 50% of new Netflix sign-ups "are for the ads plan in ad-supported countries."The streaming giant on Tuesday provided information about other developments in advertising business.It plans to bring its "in-house" ad technology, currently available in Canada, to other countries around the world "throughout 2025," Netflix said.Meanwhile, Netflix said its programmatic guaranteed ad buying will become available to Europe, Australia, Japan and Korea next year. Four countries – U.S. Brazil, Canada and Mexico – already have it, according to the company.It also highlighted new partnerships with FanDuel, Verizon and others for the pair of NFL games it will show on its platform next month on Christmas Day. Those games, for which all ad inventory has sold out, will respectively pit the Kansas City Chiefs against the Pittsburgh Steelers and the Baltimore Ravens against the Houston Texans.CLICK HERE TO READ MORE ON FOX BUSINESSThis news comes after Netflix said in mid-October it was "making good progress" on growing its advertising business."We’re on track to reach what we believe to be critical ad subscriber scale for advertisers in all of our ads countries in 2025, creating a strong base from which we can further increase our ad membership in 2026 and beyond," the streaming giant said in its third-quarter shareholder letter.Ad-supported plan subscriptions, which cost less than all of its other tiers, grew 35% between the second and third quarter, Netflix reported in mid-October.NETFLIX LANDS THREE-SEASON NFL DEAL, WILL STREAM CHRISTMAS DAY DOUBLEHEADERTalking about its advertising business as a whole, the company noted that it "takes time to build a new revenue stream" and reiterated that it doesn’t "expect ads to be a primary driver of our revenue growth in 2025." In its most recent reported quarter, Netflix said it generated $9.825 billion in revenue overall. Its net income, meanwhile, was $2.364 billion.Weiter zum vollständigen Artikel bei FOX Business Weiter zum vollständigen Artikel bei FOX Business