Mercedes-Benz Korea names sales network expert as new CEO
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Mercedes-Benz Korea said Thursday it has appointed Shirin Emeera, a veteran sales network specialist at Mercedes-Benz AG, as its new chief executive officer (CEO), as the company seeks to expand its presence in Asia's fourth-largest economy. Emeera will succeed current CEO Mathias Vaitl, who will take over as head of Marketing & Sales Vans at Mercedes-Benz AG on July 1, the company said in a statement. Vaitl, who has led Mercedes-Benz Korea since September 2023, oversaw steady growth and spearheaded key initiatives, including the launch of the world's first Maybach Brand Center in Seoul and the Mercedes-Benz SUV Experience Center. The company also introduced its "Retail of the Future" (RoF) business model under his leadership. Set to take effect April 13, the model will allow Mercedes-Benz Korea to sell vehicles directly to customers, shifting away from the traditional dealership-based sales structure. Emeera currently serves as head of Dealer Model Market Management & Global Network Development at Mercedes-Benz AG. She brings more than 20 years of international experience across major mWeiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times
