La Pulga Tequila, an Approachable and Affordable 'Tequila for Everyone,' Now Available in New Jersey

ROBBINSVILLE, N.J., April 2, 2025 /PRNewswire/ -- La Pulga Tequila, created to bring authentic, approachable, and affordable premium tequila to everyone, has now launched in bars, restaurants, and retail stores throughout the Garden State.

La Pulga Tequila – La Pulga Blanco, La Pulga Reposado, and La Pulga Añejo – was founded in Fort Worth, Texas (but made in Mexico) by three friends who united over their shared love for tequila and agave spirits. But even in Texas, where there's no shortage of tequila, they had trouble finding a tequila for everyone – a brand that was not only high-quality and tasted great but was also affordable and free of any additives. So, they decided to create their own.

After several visits to Mexico, they aligned with a distillery partner in the Los Altos region of Jalisco that was producing some of the best-quality artisanal tequila they had ever tasted, and so they worked closely with them to craft the distinct taste profile and style they envisioned for their premium tequila. Now they just needed a name – something that spoke to the tradition and heritage of agave spirits, but also respected the culture and pride of their hometown of Fort Worth where their idea was born. In Fort Worth, there's a well-known traditional outdoor market, affectionately called "La Pulga," where people come together in shared celebration and friendship, it is the perfect name for a spirit that embodies togetherness, connection, and honors cultural heritage.

"La Pulga is one of the fastest-growing tequilas in Texas, and we're enormously excited to now bring it to consumers and bartenders across the country, starting with important markets like New Jersey where people understand and appreciate high-quality, affordable spirits," says Alan Thompson, CEO of La Pulga Spirits.

La Pulga Tequila is distributed in New Jersey through the New Jersey Beverage Alliance, which includes Ritchie & Paige Distributing, Northern Eagle Beverage, High Grade Beverage, Konrad Beverage Company, and Harrison Beverage Company. The brand is also available for purchase online via the La Pulga website.

La Pulga Tequila is crafted in small batches from only the ripest 100% Blue Weber Agave grown in the high altitude of the Jalisco Highlands. Each La Pulga varietal is packaged in an eye-catching and easy-to-pour bottle, sealed with a premium cork stopper and adorned with a keepsake La Pulga medallion that represents the brand's commitment to quality, community, and sharing. In addition to tequilas, the La Pulga portfolio of Mexican spirits also includes La Pulga Mezcal and La Pulga Sotol, which will now be available in New Jersey as well.

For more information, please visit www.lapulga.com or follow on Instagram @lapulgaspirits.

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SOURCE La Pulga Spirits, LLC