From Fierce Rivals to Partners: Omar Tawakol joins super{set}, a venture studio that builds AI-powered, category-defining companies

SAN FRANCISCO, March 4, 2025 /PRNewswire/ -- super{set}, the pioneering venture studio that founds, funds, and builds data-driven AI startups, today announced that Omar Tawakol has joined the firm as a General Partner. A seasoned entrepreneur and industry leader, Tawakol brings decades of experience in AI, data platforms, and enterprise software, further advancing super{set}'s mission.

Tawakol is a highly respected innovator and is currently the co-founder and CEO of Rembrand, an AI-powered in-scene media and virtual product placement company. Before Rembrand, Tawakol founded and led multiple successful ventures, including Voicea, an AI-driven enterprise productivity platform acquired by Cisco, and BlueKai, a leading data management platform acquired by Oracle.

As a General Partner at super{set}, Tawakol will play a key role in identifying new opportunities and forming new companies at the intersection of AI, data, and enterprise applications, recruiting world-class talent, and mentoring founders. Tawakol will continue in his role as CEO of Rembrand.

"One of our core values at super{set} is to build fiercely but honorably—Omar Tawakol taught us that," said Tom Chavez, co-founder and managing partner of super{set}. "In my second company, we went head-to-head as rivals, and I saw firsthand his tenacity, intelligence, and fierce resolve. There could be no greater endorsement of what we're building than Omar's desire to join us, and we're fired up to create and scale companies together."

Tawakol joins super{set} at a time of accelerated growth, following the successful acquisition of Habu, a super{set} formation, by LiveRamp (NYSE: RAMP), and the continued momentum of portfolio companies like Ketch, Checksum, Kapstan, and Boombox.

"super{set} provides founders more than capital. As industry veterans and operators, they know how to assemble world class teams that build category-defining companies," said Omar Tawakol. "These are very exciting times. The market is hungry for AI applications that drive real business impact and streamline how companies produce and stay competitive. super{set}'s approach aligns perfectly with my passion for turning groundbreaking AI innovation into enduring companies."

About super{set}

super{set} is a venture studio dedicated to founding, funding, and building data-driven AI software companies. Founded by serial entrepreneurs Tom Chavez and Vivek Vaidya, super{set} partners with world-class founders to develop high-impact companies that redefine industries. For more information, visit www.superset.com.

Contact:
Deirdre Mahon
deirdre@superset.com
(415) 686 5703

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SOURCE Superset