Flagship Expands Digital Visual Merchandising Platform to US Market, Signs Leading Retail Brands

Visual Merchandising Platform Secures $3.75M in Funding and Major US Retail Partnerships Following Success in Australian Market

LOS ANGELES, April 2, 2025 /PRNewswire/ -- Flagship, creators of the first global digital visual merchandising platform, today announced its expansion into the US market with one of the largest and fastest-growing U.S. performance apparel brands, in addition to several major retail partnerships, including Mejuri, and Mad Happy. The company also recently closed a $3.75M seed funding round led by Coreline and Veridical Ventures, with participation from Tidal Ventures and Macdoch Ventures.

"Visual merchandising has historically relied on manual processes and instinct," said Simon Molnar, Founder and CEO of Flagship. "Our platform brings data-driven decision-making to store optimization, allowing retailers to maximize revenue while maintaining the creative elements that define physical retail."

More than 70% of purchasing decisions happen in-store at the moment of sale, underscoring the powerful impact of visual merchandising and retail displays on consumer behavior. This highlights how the shopping environment and strategic product placement can directly influence what customers choose to buy. Flagship's platform addresses this challenge by connecting store design with precise data analysis, creating digital twins of each store location that enable retailers to optimize product placement while providing automated revenue mapping.

"As a global jewelry brand on a mission to redefine luxury at every touchpoint, Mejuri has partnered with Flagship to implement a technology-first approach across our 40+ stores," said Kari Beiswanger, Senior Product Manager at Mejuri. "This collaboration empowers data-driven decision-making and optimization, while championing global best practices in visual merchandising. With Flagship's expertise, we are elevating the in-store experience and driving efficiency and consistency as we scale."

Flagship's entry into the US market follows its established presence in Australia, where the company serves major retail brands, including Peter Alexander, R.M. Williams, and Stylerunner of Accent Group's portfolio. The platform has demonstrated a measurable impact across its customer base - one retail partner saved 7,000 casual hours annually through improved operational efficiency, while another was able to expand their store count by 700% without adding additional visual merchandising headcount.

"The US retail market presents clear opportunities for Flagship," added Molnar. "We're working with retailers who want to bring digital precision to their physical stores, and our partnerships show how tech-forward brands are adopting this approach."

Flagship's platform enables retailers to:

• Maximize Store Performance: store-specific money mapping, analytics and insights, allows businesses to optimize product placement and enhance store profit.
• Create Localized Visual Merchandising Guides: tailored merchandising guides for each individual store that ensures local relevance and boosts customer experience and sales potential.
• Generate Significant Operational Efficiencies: facilitate direct communication between retail management and in-store teams to swiftly implement visual merchandising optimizations.

The company has experienced 357% growth in the last 12 months and has expanded its team to 12 employees across Australia and the US, with plans to grow headcount by 35% by year end. The recent funding will support Flagship's US market expansion and continued product development. The company operates from offices in Sydney and Los Angeles.

"While e-commerce has benefited from sophisticated analytics and optimization tools for years, physical retail has lacked the same data-driven capabilities," said Greg Stofman, Managing Partner at Veridical Ventures. "What impressed us about Flagship was their practical approach to solving this problem: they're giving retailers the tools to make smarter decisions about their stores. The strong adoption they've seen from major Australian retailers, and now leading US brands, shows they're onto something special."

David Cheng, Co-Founder and GP, Coreline Ventures added, "Retailers have spent decades refining their e-commerce data strategy, but their physical stores, which drive the majority of their sales, have remained a black box. Flagship is bringing precision and intelligence to brick-and-mortar decision-making, and we're excited to support them as they redefine an industry."

For more information about Flagship, visit www.flagship.ai

About Flagship

Flagship is the first digital visual merchandising platform bringing data-driven precision to physical retail. Global brands, including Mejuri, Peter Alexander, and R.M. Williams use Flagship to maximize store performance through automated revenue mapping and store-specific merchandising. Headquartered in Sydney with operations in Los Angeles, the company serves a rapidly growing portfolio of retailers across Australia, North America, and Asia. For more information, visit www.flagship.ai

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SOURCE Flagship