FinTech Leaders Financial Finesse and SecureSave Announce Partnership Empowering Vulnerable Employees to Achieve Financial Security
New offering seamlessly connects best-in-class financial coaching and emergency savings benefits to rapidly reduce financial stress and increase financial resiliency among employees everywhere
EL SEGUNDO, Calif., March 19, 2025 /PRNewswire/ -- Financial Finesse, the largest independent provider of unbiased financial coaching as an employer-paid benefit, and SecureSave, the leading provider of Workplace Emergency Savings Accounts (ESAs), now offer an integrated solution that makes saving money and accessing essential financial coaching simple, while improving employee outcomes.
"We are thrilled to partner with SecureSave, whose mission to help everyone feel and be secure aligns perfectly with our goal of helping as many people as possible achieve lifelong financial wellness," said Liz Davidson, Founder and CEO of Financial Finesse. "In these uncertain times, many American workers are more financially stressed and vulnerable than ever. Our top priority is helping struggling employees quickly achieve financial security. Over 70% of our users receive an action step related to emergency savings, and by integrating SecureSave's ESA benefit into our holistic coaching experience, we can get them saving and on the path to security even faster."
The integrated solution, which launched with a Fortune 500 healthcare company in December, powers employer emergency savings initiatives with:
- A SecureSave page within Financial Finesse's employee Financial Wellness Hub, enabling users to seamlessly sign up for an ESA and view their savings progress in real time.
- Direct access to Financial Finesse, including 1x1 financial coaching, within SecureSave to provide support at key decision points, such as when savers access their ESA funds.
- Joint communications to drive program awareness and engagement.
- The ability for employers to offer incentives, so employees can earn ESA contributions as a reward for taking specific actions to improve their overall financial wellness.
In just over three months, employees using the integrated solution saved more and progressed faster:
- Tangible savings: Users achieved 28% higher ESA balances and had higher average savings per paycheck with the joint Financial Finesse/SecureSave solution vs. SecureSave alone.
- Improved outcomes: Users were 20% more likely to progress from the unstable crisis/struggling phases of financial wellness to the stable planning/optimizing phases with the joint Financial Finesse/SecureSave solution vs. Financial Finesse alone.
The integration has also proven to be effective at reaching demographics with traditionally lower levels of financial security, including women and employees of color.
"We believe the path to long term financial success starts with building and maintaining an emergency fund. It's an on-ramp for deeper financial wellness engagement," said Devin Miller, SecureSave Co-Founder and CEO. "Integrating into Financial Finesse's platform helps us reach more employees who need us. Once we get their emergency fund rolling, we love knowing that Financial Finesse's live and AI-powered coaching platform is there to offer deeply personalized guidance to help users take their next steps."
Employers interested in learning more can reach out to their Financial Finesse consultant or relationship manager.
About Financial Finesse
Financial Finesse is the leading independent provider of unbiased workplace financial wellness coaching programs. Since 1999, the firm has helped tens of thousands of organizations improve their bottom lines and become more competitive by empowering their employees to achieve financial security. The company's award-winning financial wellness programs are made available to employees at no cost as an employer-sponsored benefit. With highly personalized and ongoing one-on-one coaching from CFP® professionals via phone and live chat, AI-powered virtual coaching, live workshops, webcasts, educational tools, and content, Financial Finesse has worked with millions of employees to build better financial lives for themselves and their families. www.financialfinesse.com
About SecureSave:
SecureSave is the leading workplace emergency savings provider, offering a purpose-built Emergency Savings Account (ESA) designed to maximize employee adoption and deliver tangible improvements in financial well-being. Their industry-high participation rate is over 60% due to the easy-to-use mobile and web app, automated savings through payroll, employee encouragement, and employer "matching" and incentive programs. SecureSave helps employees avoid 401k loans and withdrawals, payday loans, second jobs, and credit card debt when faced with unexpected financial emergencies, which results in higher productivity and less on-the-job stress. SecureSave is the first financial wellness product demonstrating the ability to create ongoing employee savings behavior at a large scale. www.securesave.com
Contacts:
Maggie Weinberg; maggie.weinberg@financialfinesse.com
Kara Robinson;kara@securesave.com
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SOURCE Financial Finesse