Candy Crush Saga and Pat McGrath Labs Unveil a Dazzling Makeup Collection with a $10k Surprise

The candy-coated collab with a twist: three lucky individuals could win a $10k diamond ring in the ultimate glamorous mix-up

NEW YORK, Feb. 27, 2025 /PRNewswire/ -- Get ready to unlock a world of decadence and sweet glamor with a new beauty collaboration between Candy Crush Sagaand Pat McGrath Labs. The delicious collection features a lineup of limited-edition lipsticks, glosses, and nail polishes, fusing the game's vibrant world and iconic colors with Pat McGrath's legendary artistry. But not all is as it seems! In a dazzling turn of events  – three ultra-rare, $10,000 diamond-encrusted rings were mistakenly misplaced, resulting in a high-stakes game of chance.

Originally created as exclusive gifts for Pat's dear friends, including supermodel supreme Alex Consani, iconic influencer Tefi Pessoa – and the third? A true mystery – the divine mix-up has sparked an online frenzy with everyone clamoring to get their hands on beauty gold. Instead of reaching their intended recipients, these diamond-studded treasures will be randomly delivered to three lucky individuals, giving everyone a chance to win a priceless surprise.

A Ring Fit for Royalty–If You Can Find It

The missing rings are bespoke pieces handcrafted by British jewelry house BASLIQ, the beloved jewellery brand to celebrities like Beyonce and Gigi Hadid, whose unique rings are adorned with white diamonds, rubies, sapphires, and 22k solid gold. Reimagining the jeweller's signature wrap-around 'Drop Ring', they were designed to elegantly encircle the new Candy Crush Saga x Pat McGrath Labs lipsticks, doubling as fine jewelry and a playful beauty accessory that merges Candy Crush's vibrancy with Pat McGrath's signature opulence.

Now, the unintended mix-up has sparked a craze of its own with two of the originally intended recipients Alex and Tefi taking to social media in disbelief, urging fans to help them find their rings. 

"Hi Mother! I love this new Candy Crush collection" said Alex Consaniover Facetime to Pat in a now viral social post. "But babe, you told me backstage that I would get a diamond ring in the package!"

For Pat McGrath, this unexpected turn only adds to the magic of the collection

"Beauty should always be an adventure," said Pat McGrath, Founder and CEO of Pat McGrath Labs. "This collection is all about joy, play, and opulence–and now, three lucky individuals will win a truly one-of-a-kind treasure. How divine is that?"

"We wanted this collection to capture the magic of play, but we never imagined it would spark a real-life game," said Luken Aragon, VP of Marketing for Candy Crush Saga at King. "This is exactly what Candy Crush Saga is all about–fun, surprise, and playful moments. Now, the only question is: who will get the missing rings?"

Meet the Collection: Crush-Worthy Color. Next-Level Fun.

This glamorous slip-up comes just as the Candy Crush Saga x Pat McGrath Labs collection is set to make its highly anticipated debut. Inspired by the game's bold colors and power-ups, along with Pat's legendary artistry, the limited-edition range celebrates self-expression and the joy of play through a dazzling lineup of lipsticks, glosses, and nail polishes.

• MatteTrance™ Lipstick: This oil-infused matte formula delivers ultra-vivid pigment with a velvety, weightless finish that lasts all day. The collection features two of Pat's most iconic, often sold-out shades: Divine Rose and Elson.
• LUST: Gloss™: These glosses drench lips in balm-like hydration and multidimensional shine, creating a fuller, more luscious look with high-impact shimmer. Available in Astral Flashdance and Bronze Venus shades, these glosses bring an extra dose of sparkle and fun.
• Nail Polish: Available in Elson, Pat's iconic blue-red, and Gold 001, a metallic masterpiece inspired by Pat's original Lab–this high-shine, long-lasting lacquer delivers luxurious, chip-resistant color.

How to Enter for a Chance to Win Big*

The collection is now available for purchase on patmcgrath.com, followed by a March 3 launch on Sephora.com and a wider release at Nordstrom later in March.

And now, with every purchase of one of the MatteTrance™ Lipsticks on patmcgrath.com, there's more than just makeup magic at stake: anyone could be the one to win a $10,000 diamond-studded surprise. For more ways to enter or to mail-in an entry, visit the official rules here.

Shop the collection. Play boldly. And check your email–you might just learn that you have been selected to win a $10K masterpiece.

*No purchase necessary. 50 US/DC residents, 21+. Ends on 3/11/25. Rules: CLICKABLE.

LINK TO OFFICIAL CAMPAIGN ASSETS

About Candy Crush Saga

Candy Crush Saga® is one of the world's most popular mobile games. Millions of players around the globe match colorful candies in combinations of three or more to win points, defeat obstacles and progress through more than 18,000 levels. In November 2022, Candy Crush Saga celebrated its 10-year anniversary. Candy Crush Saga is available to download for free from the Apple App Store, Google Play, Amazon App store, Windows App Store and Facebook.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.

About Pat McGrath Labs

Dame Pat McGrath is the most influential and sought-after Makeup Artist in the world. Proficient in every facet of beauty, ranging from everyday Subliminal looks to Sublime high glamour and the drama of Subversive avant-garde, McGrath's creative vision has made her a tour de force – and one that touches everything from screen to stage to digital. Her impact on the beauty and fashion industries is unparalleled. McGrath has designed the makeup looks for countless runway shows, breakthrough advertising campaigns and editorial spreads. In 2015, she launched her own eponymous brand — PAT McGRATH LABS.

About BASLIQ

BASLIQ is a contemporary jewelry brand that merges high craftsmanship with bold storytelling, aiming to empower every individual to feel like an "it" girl. Founded by Amaan Duffer, BASLIQ is celebrated for its avant-garde designs, rich cultural influences, and an ever-growing following among icons in fashion, music, and entertainment.

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SOURCE Candy Crush Saga