Azuna Fosters the Spirit of Inclusion through Partnership with Special Olympics New York

NY-Based Organization Debuts New Scent "Sage and Spirit: Inspired by Inclusion"

BUFFALO, N.Y., March 18, 2025 /PRNewswire/ -- Azuna, an innovator in odor-eliminating products, has partnered with Special Olympics New York on a new product collaboration that will champion the organization's essence of competition, community, and inclusion. The focus on inclusivity was a key motivator behind this partnership, culminating in the launch of a new scent: "Sage and Spirit: Inspired by Inclusion" with a portion of proceeds directly benefiting Special Olympics New York.

More than just a product launch, this partnership embodies both Special Olympics New York and Azuna's dedication to inclusion. Special Olympics New York athletes Julia Harris, Dana Oliver, Angelo Sanetick, and Ethan Spino were integral in the design and production process. Azuna welcomed these athletes to its Buffalo headquarters, manufacturing, and shipping facilities to provide a behind-the-scenes look at product development—ensuring their contributions were reflected in every detail. Artwork created by all four and the Azuna team is featured on the back of each pouch, as well as their oath for The Special Olympics: "Let me win. But if I cannot win, let me be brave in the attempt."

 "Partnering with Special Olympics New York has been an incredibly rewarding experience—one that stands out as one of our most meaningful collaborations," said Amanda Cummings, Chief Brand Officer of Azuna. "Seeing these talented athletes actively participate in the process has been truly inspiring, and we are grateful to have them be a part of this journey."

The signature scent, "Sage and Spirit: Inspired by Inclusion," is a blend of crisp tea tree, earthy sage, and subtle spice notes. A more natural alternative to more traditional odor eliminators, the new collection will include the Starter Kit, Small Room Trio, 24oz Odor Eliminator Gel Refill Pouch, Luxe Glass Whole Home Kit, and the Luxe Glass Special Olympics Premium Kit.

"Our partnership with Azuna is an outstanding model for companies looking to practice inclusion," said Special Olympics New York President & CEO Stacey Hengsterman. "In addition to supporting our organization with needed funding, Azuna has involved our athletes every step of the way. Julia, Dana, Angelo and Ethan were thrilled to have the opportunity to work with Azuna on the design, production and even the delivery of the Special Olympics New York Azuna product."

The "Sage and Spirit" collection is now available for purchase at Azuna.com/nyso.

About Azuna
Azuna is dedicated to naturally eliminating odors for cleaner, fresher, and healthier air. Made with 100% Australian tea tree oil, Azuna tackles and eliminates unwanted odors both at home and on the go without harsh chemicals. The brand recently was named in the prestigious 2024 Inc. 5000 list as one of the top companies that are building the future. Azuna is proud to partner with organizations that value tradition and excellence. Azuna holds existing partnerships with professional sports teams like the Buffalo Bills, New York Giants, Buffalo Sabres, and Texas A&M Athletics.

About Special Olympics New York
Special Olympics New York is the largest state chapter in the country, serving more than 45,000 athletes across New York with year-round sports training, athletic competition, and health screenings. The organization also partners with more than 340 schools statewide to offer Unified Sports, where students with and without disabilities compete as teammates. All Special Olympics New York programs are offered at no cost to athletes, their families or caregivers. The organization has earned the Platinum Seal of Transparency from GuideStar.com and a four-star rating from Charity Navigator, making it one of the most trusted charities in the business nationally. For additional information about Special Olympics New York, to learn more about getting involved, or to make a donation, visit www.specialolympicsNY.org.

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SOURCE Azuna