Whip It Up! Pillsbury™ Whipped Frosting Delivers Fluffy, Fun, and Flavor in Every Bite

America's #1 Frosting Brand Unveils a Lighter, Creamier Way to Top Your Treats—Now in Four Delicious Flavors

CHICAGO, March 31, 2025 /PRNewswire/ -- Pillsbury^™ Baking—the #1 frosting brand—is getting ready to whip it good, with the launch of Pillsbury^™ Whipped Frosting. Light, fluffy, and irresistibly smooth, this whipped delight comes in four drool-worthy flavors: Buttercream, Chocolate, Strawberry Delight, and the brand-new, Sweet Cream.

The all-new Sweet Cream flavor brings your favorite coffee shop's creamy sweet cream topping to your baked desserts, delivering a silky, melt-in-your-mouth experience that takes cakes, cupcakes, and cookies to the next level. Alongside Sweet Cream, Pillsbury^™Baking continues to offer its beloved classic flavors like Buttercream, Chocolate, and Strawberry for those who crave the timeless taste of their go-to frostings, but in this fun whipped format.

Generously sized (12oz) to frost up to 24 cupcakes, each container of Pillsbury Whipped Frosting is ideal for everything from quick, everyday baking to special occasions.

"Pillsbury Baking^™ has been making life sweeter for over 100 years, and now we're whipping up even more fun," said Dan Anglemyer, Chief Operations Officer at Hometown Food Company. "Our new Whipped Frostings bring a light, fluffy twist to classic flavors—perfect for topping, swirling, and spreading joy on every bite!"

Pillsbury^™ Whipped Frostings are available now in the baking aisle at Walmart, with more national retailers coming soon. The product retails for $1.96 (12 oz tub).

About Hometown Food Company
Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury^™ brand's shelf-stable baking products, including Funfetti^®, along with Hungry Jack^®, Birch Benders^®, Arrowhead Mills^®, White Lily^®, Jim Dandy^®, De Wafelbakkers^® and Martha White^® brands.

View original content to download multimedia:https://www.prnewswire.com/news-releases/whip-it-up-pillsbury-whipped-frosting-delivers-fluffy-fun-and-flavor-in-every-bite-302413538.html

SOURCE Pillsbury Baking