SUAVE BRANDS COMPANY UNLEASHES ITS BIGGEST PRODUCT DROP IN DECADES -- 34 NEW INNOVATIONS ACROSS HAIR, BODY & MEN'S CARE
Newly independent Suave doubles down on innovation, bringing salon-worthy formulas, trending ingredients, and indulgent scents—all at unbeatable prices
NEW YORK, Feb. 18, 2025 /PRNewswire/ -- Suave Brands Company is shaking up the beauty aisle with 34 new products, marking its boldest innovation push in years. Known for delivering quality at an accessible price, Suave is bringing luxury-level performance to everyday essentials—without the hefty price tag.
From next-gen hair bonding technology to powerful dry shampoos, upgraded men's care, and long-lasting deodorants, this launch reinforces Suave's commitment to giving consumers more for less. Available now at retailers nationwide, these new products combine cutting-edge science, premium ingredients, and trending scents—all priced between $1.99 and $5.99. With this launch, Suave cements its place as a leader in accessible beauty, proving that consumers don't need to spend big for top-tier results.
Salon Results, Drugstore Prices
"At Suave, we believe everyone deserves great beauty products—without overpaying," said Rachel Behm, Suave Brands Co. SVP of Marketing. "We're taking innovation to the next level, bringing high-performance formulas that compete with luxury brands at a fraction of the cost. With 34 new products launching now, we're making salon-level results available for under $5."
What's New?
(product fact sheets are linked below)
WOMEN'S HAIR CARE
- Bonding Infusion Collection: The Bonding Infusion Collection, which includes shampoo, conditioner, purple shampoo, and treatment mask, delivers advanced damage repair - marking the first time this technology is available for under $5. The shampoo and treatment mask combo repairs damage as well as Olaplex.*
- Shampoo & Conditioners: Hyaluronic Infusion deeply moisturizes dry & dehydrated hair; Bamboo & Hibiscus gives hair an instant boost of weightless volume.
- Dry Shampoos in 3 variants deliver instant refresh, volume, and invigoration, working as well as Kérastase+.
- New Heat Protection Spray shields strands from heat damage against temperatures up to 450°F.
MEN'S CARE
- Three new Antiperspirant Deodorants with 48-hour odor & sweat protection.
- Stress Relief Collection: Incorporates the all-day fresh scent of lavender and cedarwood in a 2-in-1 Shampoo/Conditioner, Body + Face Wash, and Deodorant.
- Barber Essentials Collection: Offers simple, easy-to-use styling products for all hair types, available in Styling Cream, Pomade, and Gel for pro-level grooming.
WOMEN'S BODY CARE
- Reformulated Antiperspirant Deodorants with 20% more sweat-stopping power and up to 48 hours of protection. Suave also has aluminum-free options.
- Strawberry Delight Body Wash features the uplifting and indulging notes of strawberry, caramel, and Chantilly cream, formulated with glycerin & Vitamin E for ultra-soft skin.
KIDS
- Limited-Edition Minions Collection: Collectible designs in celebration of the wildly popular franchise. 3-in-1, Slime Body Wash, and Detangler offer kids fun new designs of their favorite bathtime products.
*Comparisons to Olaplex and Kerastase are based on independent testing. Suave Bonding Infusion Shampoo and Treatment Mask compared to Olaplex No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner. In-vivo salon study measuring hair appearance, damage repair, texture and strength.
+Refreshing Dry Shampoo by Suave compared to Kérastase Fresh Affair Dry Shampoo. In-vitro testing on hair tresses measuring volume & build-up removal.
About Suave Brands Company
Suave Brands Company was established in 2023 after Yellow Wood Partners acquired the Suave brand from Unilever, transforming it into a standalone company. The Suave Brands Co. mission is to make trusted high-quality beauty and personal care products accessible to all.
For nearly 90 years, Suave has served consumers with exceptional products at a great value. Originally founded with a vision to democratize salon-quality care, the company has evolved to offer a comprehensive range of hair and body care products serving women, men and kids. Suave has been recognized as one of TIME's World's Best Brands and Newsweek's Most Trusted Brands. Suave products can be purchased at more than 60,000 retailers across the U.S., including Walmart, Dollar General, Target, CVS, Walgreens, Family Dollar, Kroger, and Amazon. For more information, please visit www.suave.com.
CONTACT:
Holly Thomas, holly.thomas@chameleon.co
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SOURCE Suave Brands Co