Should You Buy This Millionaire-Maker Stock Instead of Costco Wholesale?

For most people, it's easier to follow a crowd than to go against what everyone else is doing. That's why some stocks tend to trade in one direction (usually up) for an extended time, depending on how enthused the broader investing community feels at any given time. For Costco Wholesale (NASDAQ: COST), this follow-the-crowd mentality has worked out well for several years now. Crowd enthusiasm has helped the stock outperform the broader stock market, returning 222% over the past five years (compared to 102% for the S&P 500).It's in cases like this that contrarian investing sometimes comes into play. A contrarian investor looks for opportunities where the popularity of an investment choice in the broader market has led people to drastically misprice certain other securities. Now could be the perfect time for contrarian investors to consider buying Hershey (NYSE: HSY). Here's why.Costco has a sterling reputation as one of the world's best retail companies, and deservedly so. The company has a cult-like following among some of its members and is known for its wide selections and low prices at its stores. Customers must pay membership fees to shop at its stores, which is how Costco makes most of its profits.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool