SEATTLE'S BEST COFFEE BREWS UP SMOOTHER DAYS WITH FRESH LOOK, NEW FLAVOR, AND NATIONAL CAMPAIGN STARRING COMEDIAN JOEL MCHALE

McHale brings humor and relatability to everyday coffee moments in new campaign aimed at giving coffee drinkers a smooth moment to start their days

SEATTLE, April 7, 2025 /PRNewswire/ -- Seattle's Best Coffee^® is brewing up a new creative campaign in partnership with Joel McHale to celebrate fresh packaging and a new flavor addition: Campfire S'mores™ Flavored Coffee. In pursuit of bringing one smooth moment to start the day, the brand blended decades of smooth roasting expertise with a modern approach to deliver flavorful experiences and comfort, quality and consistency in every cup.

As part of the brand's refresh, Seattle's Best Coffee just unveiled "May Smoother Coffee Bring Smoother Days," a national campaign starring McHale, a Seattle-native and coffee aficionado. This humorous campaign shows how Seattle's Best Coffee helps make the toughest moments feel a little bit easier from the all-too-relatable challenges of daily routines. Created by LA-based creative agency, HAYMAKER, the campaign is running across national television, digital and social platforms this spring. View on the Seattle's Best Coffee YouTube channel here. 

"Much like Seattle's Best, I have West Coast roots in coffee. In fact, my first job was working at a coffee cart, so being part of this campaign was a satisfying, full-circle moment," said Joel McHale. "I rely on my daily brew from Seattle's Best Coffee to survive my not-so-smooth days, and I know my fellow caffeinated comrades do too!" 

The brand's bold new packaging features distinct color-coded flavor panels for easy selection, hand-drawn illustrations for each blend, and a dedicated panel for highlighting roast level, name, and tasting notes. And with a new look comes a new flavor offering – Seattle's Best Coffee^® Campfire S'mores™, a smooth-roasted blend with notes of toasted marshmallow, milk chocolate and a hint of honey graham cracker.

"Since 1970, Seattle's Best Coffee has been dedicated to delivering a perfectly roasted, consistently smooth cup of coffee. While our mission remains unchanged, we recognize that life is anything but smooth – things go wrong, plans fall apart, and sometimes you just have to roll with it," said Courtney Backman, brand manager for Seattle's Best Coffee. "By embracing those unpredictable moments with humor and relatability, we're showing that while you can't always control your day, you can always count on the smooth, satisfying taste of Seattle's Best Coffee to help you power through." 

Seattle's Best Coffee^® Campfire S'mores™ Flavored Coffee is available at retailers nationwide in both ground (MSRP of $8.99 for an 11 oz. bag) and K-Cup (MSRP of $7.99 for a 10-count box) formats. To learn more, follow @SeattlesBestCoffee on Instagram and Facebook or visit www.seattlesbest.com.

About Nestlé USA
Nestlé USA is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come. The company's food and beverage portfolio includes some of the most recognizable brands in the United States, including Coffee mate, DiGiorno and Nestlé Toll House. Nestlé USA also boasts the largest coffee portfolio in the U.S., including Nescafé, Starbucks Coffee at Home and Seattle's Best. Nestlé USA is part of Nestlé S.A., headquartered in Vevey, Switzerland — the world's largest food and beverage company, which has been named among "The World's Most Admired Food Companies" by Fortune magazine for more than 25 consecutive years. For more information, visit nestleusa.com.

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SOURCE Seattle's Best Coffee®