SAM NAZARIAN'S C3 PARTNERS WITH THE UNIVERSITY OF SOUTH CAROLINA TO LAUNCH WORLD RENOWNED UMAMI BURGER AND MANOLO AND SOFIA VERGARA'S BELOVED TOMA
The University of South Carolina Introduces C3's Beloved Brands – world-renowned premium burger brand, Umami Burger And Manolo and Sofia Vergara's Modern Takes on Classic Latin American Cuisine TOMA – Marking C3's First Collegiate Partnership.
MIAMI, April 7, 2025 /PRNewswire/ -- Sam Nazarian's revolutionary food and beverage technology company, C3, is excited to announce a partnership with the University of South Carolina to launch its popular brands, Umami Burger and TOMA, on campus. This collaboration marks C3's first foray into collegiate dining, with plans for further expansion in the coming years.
This partnership is set to revolutionize higher education hospitality by offering students convenient access to elevated restaurant brands and dining experiences across campus. C3 will officially launch TOMA and Umami Burger in 2025.
TOMA, the innovative culinary brand by Sofia Vergara and her son, Manolo Gonzalez Vergara, offers modern takes on classic Latin American cuisine. It will be located in the Global Café within the university's prestigious Darla Moore School of Business, serving its famous empanadas to students, guests and staff. Simultaneously, Umami Burger, known for making the most craveable burgers known to man, will open in the Russell House University Union. This food hall station will feature a menu of burgers and fries. Through this partnership, C3 aims to support the University of South Carolina in delivering first-class dining services that cater to the tastes of the younger generation and international flavor-seeking guests.
EXECUTIVE QUOTES
Sam Nazarian, Founder & CEO of C3 stated, "We are thrilled to partner with the University of South Carolina to bring our craveable brands, Umami Burger and TOMA, to campus and providing students, staff and guests with accessible, chef-driven concepts and delicious food. This partnership represents not only a culinary evolution but also a reimagining of the student-dining experience on higher-education campuses. We're excited to offer the next generation high-quality dishes and experiences that bridge cultures together over a good meal."
ABOUT C3
C3 (Creating Culinary Communities), founded by Sam Nazarian, is redefining the food service industry by merging technology, underutilized spaces, and world-class culinary talent. Backed by investors Simon, Brookfield Properties, and Accor, C3 operates shared kitchens, Citizens culinary markets, and the GO by Citizens app to meet evolving dining preferences. Its portfolio includes Umami Burger, Krispy Rice, Sam's Crispy Chicken, and more, alongside partnerships with Soom Soom Fresh Mediterranean and Cindy Lou's Cookies. Learn more at www.C3bysbe.com.
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