Oliveda International, Inc. (OLVI) Announces Over $100 Million in Net Revenue for Olive Tree People Inc. Subsidiary in Its Second Year in the U.S.

The fastest growing waterless beauty brand, Olive Tree People, has announced additional
global expansion to Canada and Europe

LOS ANGELES, March 4, 2025 /PRNewswire/ -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that its Olive Tree People Inc. subsidiary has closed its second year in the United States with sales of $104,506,821, which corresponds to growth of almost 1700% in its second year.

This makes Olive Tree People Inc. not only the fastest growing waterless beauty company in the world, but also faster growing than celebrity brands such as JLO Beauty by Jennifer Lopez or twice as fast as Rhode by Hailey Bieber or 600% faster than the clean beauty brand Beautycounter in its second year.

When asked about the breathtaking growth of Olive Tree People, founder and CEO Thomas Lommel responded, "I believe the time is ripe as more and more of the 168.6 million women in the U.S. are realizing the difference between conventional clean beauty and waterless beauty, and fewer and fewer of the 168.6 million women in the U.S. are willing to spend money on up to 95% fillers, without achieving lasting results.

"More and more enlightened women want to know what 95% of products are made of instead of focusing exclusively on the 5%. People don't just want sustainability from the marketing department, but sustainability that goes back to the roots of the company.

"I am convinced that we are experiencing a renaissance of the senses in which soulful and meaningful products make the difference; therefore, we offer a 365-day satisfaction guarantee. More and more people are listening to their inner voice, their intuition, and their common sense.

"This is probably one of the reasons why, in just two years, we have created a real waterless movement in the U.S. with over 50,000 waterless beauty consultants that is now spilling over the borders to Canada and Europe.

"To mark our two-year anniversary, we are celebrating our more than 50,000 incredible women in the Women of the Year issue of TIME magazine, which will be published in March, who have created what we are with so much love and passion. Twenty-five of them will be featured in the March 2025 issue as women of the year, representing all of these women.

"I am very proud to have more than 99% women in our company and am convinced that by the end of 2025, we will be able to welcome more than 125,000 waterless beauty consultants in the USA, Canada and Europe as part of our global olive tree family.

"And that is just the beginning of a revolution within the beauty industry, because waterless beauty is the fastest growing segment and is expected to grow to 17.21 billion U.S. dollars by 2028, according to Grand View Research."

About OLIVE TREE PEOPLE

Founded in 2003 by Thomas Lommel, OLIVEDA International, Inc. is a pioneering global leader in waterless beauty. In 2023, the company launched sales through a distinct direct-to-consumer channel in the US. Its innovative skincare formulations replace 70% of water with hydroxytyrosol, a bioactive elixir from wild mountain olive trees, enhancing efficacy and sustainability.

Lommel's journey began in an olive tree house he built for meditation, where he discovered the healing power of olive leaf elixir. This inspired Olive Tree Therapy, a blend of Mediterranean and Ayurvedic principles. With an efficacy 3,000 times greater than olive oil, this elixir reflects the resilience of olive trees, which can live up to 4,000 years.

Through its subsidiary, OLIVE TREE PEOPLE Inc., the company offers brands OLIVEDA, OLIVE ROSE, LA DOPE, and OLIVE MUSH, promoting sustainability across the U.S. OLIVE TREE PEOPLE builds water wells in Africa and provides olive tree sound baths that harness unique tree frequencies. As the largest investor in eco-certified mountain olive trees and a leading conservationist in Arroyomolinos de León, Spain, OLIVEDA International supports global sustainability. For more information, visit www.us.olivetreepeople.com.

Forward-Looking Statements: This press release may contain statements, estimates, or projections that constitute "forward-looking statements" under the safe harbor provisions of U.S. federal securities laws. Generally, words such as "believe," "expect," "intend," "estimate," "anticipate," "project," "will," and similar expressions identify forward-looking statements, which are not historical in nature. Forward-looking statements are subject to risks and uncertainties, detailed in the company's filings with OTC Markets Group Inc., which could cause actual results to differ materially from historical experience or present expectations. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements, unless required by law.

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SOURCE Olive Tree People