NUTELLA® AND CELEBRITY CHEF ALEX GUARNASCHELLI SUPPORT FIREFIGHTERS FOR A SECOND YEAR THROUGH "STACKS FOR GIVING BACK" PANCAKE BREAKFAST PROGRAM
Nutella lovers can nominate their local fire department and stop by Nutella Cafe Chicago to spread their love for first responders and pancakes; local fire departments can apply for $5,000 grants
PARSIPPANY, N.J., March 4, 2025 /PRNewswire/ -- Nutella® and celebrity chef Alex Guarnaschelli are teaming up once again to reinforce support for the nation's firefighters through the Stacks for Giving Back program, one pancake breakfast at a time.
Stacks for Giving Back celebrates frontline heroes by providing them with essentials to host pancake breakfast fundraisers, enabling crucial financial support for purchasing necessary equipment, maintaining facilities, training new members and more. Now through April 30, fans can nominate their local fire department at NutellaStacksforGivingBack.com for a chance to receive a Nutella Pancake Breakfast Kit which will aid in their next pancake breakfast fundraiser. Each kit includes a gift card for supplies, pancake mix, aprons, griddle accessories, jars of Nutella and other necessities.
"There's no better way to unite communities than by enjoying a delicious pancake breakfast while giving back to those who keep us safe," said Noah Szporn, Senior Vice President of Spreads, Ferrero North America. "Our firefighters bring such dedication to their work, and Nutella is delighted to show our appreciation through Stacks for Giving Back."
"This program is very special to me, and I am thrilled to be flipping pancakes with Nutella again this year in honor of our brave first responders," said Alex Guarnaschelli. "Pancakes are better with Nutella especially when they are supporting our everyday heroes."
Nutella is proud to continue its partnership with the National Volunteer Fire Council (NVFC), a non-profit organization dedicated to supporting volunteer fire, EMS, and rescue services to award $5,000 grants to five deserving volunteer fire departments. Volunteer fire organizations can apply for these grants at NVFC.org/NutellaStacksForGivingBack.
"Our nation's firefighters are vital to our communities and recent events have underscored the importance of supporting them. We are deeply grateful to partner once again with Nutella, a brand committed to honoring our heroes," said NVFC Chair, Steve Hirsch.
To highlight innovative ways for firefighters and families to elevate their pancake creations, Alex has developed two delectable recipes: Nutella Cinnamon Cloud Pancakes and Classic Buttermilk Pancakes with Nutella. Chicago residents can visit the Nutella Cafeon Michigan Avenue through March 31 to enjoy the exclusive Stacks for Giving Back Pancake Special, with all proceeds benefitting the National Volunteer Fire Council.
To learn more about Stacks for Giving Back head to NutellaStacksforGivingBack.com. Share your love for your local firehouse and Nutella on pancakes on X, Facebook and Instagram by using the hashtag #StacksForGivingBack.
ABOUT NUTELLA®
Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. Today, the popular hazelnut spread is available in around 160 countries worldwide and has expanded to offer delicious snacks filled with creamy Nutella, including Nutella Biscuits, Nutella B-ready, and Nutella & Go.
ABOUT FERRERO®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.
ABOUT NATIONAL VOLUNTEER FIRE COUNCIL
The National Volunteer Fire Council (NVFC) is the leading nonprofit membership association representing the interests of the volunteer fire, EMS, and rescue services. The NVFC serves as the voice of the volunteer in the national arena and provides critical resources, programs, education, and advocacy for first responders across the nation. Learn more at www.nvfc.org.
CONTACT: Jaclyn Giuliano, jgiuliano@golin.com
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SOURCE Ferrero North America