Here is What to Know Beyond Why NIKE, Inc. (NKE) is a Trending Stock

Nike (NKE) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.Over the past month, shares of this athletic apparel maker have returned -8.7%, compared to the Zacks S&P 500 composite's +3.2% change. During this period, the Zacks Shoes and Retail Apparel industry, which Nike falls in, has lost 8.4%. The key question now is: What could be the stock's future direction?Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.Earnings Estimate RevisionsRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.For the current quarter, Nike is expected to post earnings of $0.64 per share, indicating a change of -37.9% from the year-ago quarter. The Zacks Consensus Estimate has changed -2.5% over the last 30 days.The consensus earnings estimate of $2.74 for the current fiscal year indicates a year-over-year change of -30.6%. This estimate has changed -0.9% over the last 30 days.For the next fiscal year, the consensus earnings estimate of $3.15 indicates a change of +14.7% from what Nike is expected to report a year ago. Over the past month, the estimate has changed -0.9%.With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #4 (Sell) for Nike.The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:12 Month EPSProjected Revenue GrowthWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.For Nike, the consensus sales estimate for the current quarter of $12.18 billion indicates a year-over-year change of -9%. For the current and next fiscal years, $47.48 billion and $49.29 billion estimates indicate -7.6% and +3.8% changes, respectively.Last Reported Results and Surprise HistoryNike reported revenues of $11.59 billion in the last reported quarter, representing a year-over-year change of -10.4%. EPS of $0.70 for the same period compares with $0.94 a year ago.Compared to the Zacks Consensus Estimate of $11.65 billion, the reported revenues represent a surprise of -0.53%. The EPS surprise was +34.62%.The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates just once over this period.ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an An is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.Nike is graded D on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Nike. However, its Zacks Rank #4 does suggest that it may underperform the broader market in the near term.Free Today: Profiting from The Future’s Brightest Energy SourceThe demand for electricity is growing exponentially. At the same time, we’re working to reduce our dependence on fossil fuels like oil and natural gas. Nuclear energy is an ideal replacement.Leaders from the US and 21 other countries recently committed to TRIPLING the world’s nuclear energy capacities. 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