CaptivateIQ Named a Leader in Incentive Compensation for Sales Performance Management

The company received the highest possible scores in 12 criteria, including Advanced AI capabilities.

SAN FRANCISCO, March 11, 2025 /PRNewswire/ -- CaptivateIQ, a leading sales performance management solution, today announced it had been recognized as a Leader in The Forrester Wave^™: Sales Performance Management Solutions For Incentive Compensation, Q1 2025.

This Forrester Wave™ report evaluated 12 vendors against 26 criteria across two categories: current offering and strategy. CaptivateIQ achieved the highest scores possible in twelve criteria, including plan creation and maintenance, plan modeling and scenario planning capabilities, end-user modeling capabilities, source data integrations, data transformation and management, time-to-value, roadmap, and advanced AI capabilities.

With CaptivateIQ's founders' unique background coming directly from the sales compensation space, they approached the problem in a truly different way and have only continued to innovate. According to the report, "[CaptivateIQ's] roadmap has consistently delivered innovative solutions to SPM-ICM specific challenges, which have allowed it to adapt quickly to the needs of its customers." The report added, "Customers consistently call out value as the reason they selected the solution because of its ability to simplify complex tasks."

One such customer, Tatiana Silverman, VP, Compensation & HRIS at Transportation Insight, praised CaptivateIQ's combination of product innovation and customer support: "It's no surprise that CaptivateIQ was named a Leader. They've not only delivered a robust product that meets our enterprise's needs, but also continually delivered groundbreaking innovations like their SmartGrid engine and Assist AI. This, combined with unmatched customer support, gives me continued confidence that CaptivateIQ is my trusted ICM partner for the long term."

The report also stated, "CaptivateIQ has made significant progress in adding the features needed to support SPM/ICM. Its approach has tackled key issues, starting with data ingestion, for which it created a wide range of pre-configured integrations that make bringing data into the solution easy."

"For us, our relentless commitment to innovation has made us a Leader," said Mark Schopmeyer, co-founder and co-CEO of CaptivateIQ. "We believe that our 5/5 scores in criteria like Advanced AI capabilities, data transformation and management, and ease of implementation and management validate our position as the most enterprise-ready and customer-driven partner in incentive compensation management."

To access the full report, please visit https://www.captivateiq.com/resources/2025-forrester-wave-icm.

About CaptivateIQ

CaptivateIQ is the leading Sales Performance Management solution, trusted by customers including Affirm, Boston Scientific, and Netflix. With solutions for Sales Planning and Incentives, they help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ. For more information, visit www.captivateiq.com.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.

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SOURCE CaptivateIQ