Amazon Has a Secret Weapon That's Driving a Surge in Sales

There's been a dramatic shift in consumer behavior since Amazon (NASDAQ: AMZN) launched three decades ago. The online marketplace put a spotlight on the simplicity of digital retail, making purchases via the internet and having them shipped to your door. While Amazon was originally an online bookstore, the company quickly expanded its offerings until it eventually became known as the "Everything Store."While the ease and convenience of online purchasing have long been an attraction for consumers, a recent trend has made digital retail even more appealing for customers and is accelerating the migration away from trips to physical retailers. This has been a boon to Amazon, the undisputed leader in online sales, and the trend shows no signs of slowing.Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool