Zubie Launches Integration of Bosch RideCare Smoke Detection Technology Into Telematics Platform for Rental Companies

BLOOMINGTON, Minn., April 14, 2025 /PRNewswire/ -- Zubie, a market leader in car rental telematics, and Bosch, the world's largest mobility technology provider, announced a collaboration to bring Bosch's RideCare smoke detection capabilities to rental car companies. This collaboration combines Zubie's expertise in fleet management solutions with the Bosch RideCare technology, delivering an innovative tool to help enhance transparency, improve customer experience and boost profitability for rental car operators.

Bosch is renowned for its automotive technology solutions – from spark plugs to vehicle computers and more –  and is ranked as the largest automotive supplier in the world by Automotive News. Bosch has long been a driving force in mobility innovation and is synonymous with important automotive innovations such as electronic engine management and the ESP anti-skid system. The company operates in some 60 countries worldwide and works with many major OEM across cars, trucks, and buses.

Zubie, a pioneer in car rental telematics, empowers fleet operators with real-time insights to optimize operations and reduce costs. Through this collaboration, Zubie will integrate Bosch RideCare's advanced in-vehicle smoke detection feature—a component of the broader RideCare solution—into its platform. This technology has been shown to reduce smoking events by up to 90 percent within six months, helping fleet operators maintain cleaner, smoke-free vehicles. Powered by an intelligent sensor box, it provides rental car companies with reliable, real-time data on smoking events, complete with timestamps and geolocation, which helps to maintain a smoke-free fleet and enhance customer satisfaction.

"Bosch sets the bar in automotive innovation, and we're excited to integrate its RideCare smoke detection tech into Zubie's telematics platform," said Chad Caswell, CEO at Zubie. "Operators are seeing up to 90 percent recovery on smoking claims and as much as $1,200 per vehicle annually. Just as important, they now have a clear, data-backed way to show customers why a fee was charged, which improves accountability and transparency."

 The Bosch RideCare solution combines extensive expertise from Bosch in advanced sensor technology for mobility applications with cutting-edge AI-enabled cloud services. By integrating the RideCare solution with Zubie's telematics platform, Bosch brings its RideCare smoke detection solution directly to the rental car industry to help increase transparency and efficiency. The retrofit sensor box, easily installed in just fifteen minutes, integrates seamlessly into Zubie's software and provides fleet managers with actionable insights via a user-friendly dashboard or API connection.

"Zubie is a leader in the car rental industry and integration into its telematics platform is a great way to introduce the value of Bosch RideCare's smoke detection capabilities to fleet operators," said Philipp Gauss, vice president and head of fleet sales at Bosch in North America. "Together, we're setting a new standard for fleet management, combining Bosch's technological innovation with Zubie's deep understanding of the rental car market."

This collaboration delivers advanced mobility solutions to the rental car industry, helping to support clean vehicles for customers while enabling fleet operators to enforce smoking policies and unlock new revenue opportunities. For more information about Zubie and Bosch RideCare, visit www.zubie.com and www.bosch-mobility.com/en/solutions/software-and-services/ridecare/.

Media contacts:                                                        
Megan Bonelli – Bosch
Megan.Bonelli@us.bosch.com 

Nick McGuire – Zubie
Nick.McGuire@zubie.com

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SOURCE Zubie