Winky Lux Names Lauren Bloomer as CEO, Ushering in a New Era of Strategic Growth and Creative Innovation
NEW YORK, Feb. 26, 2025 /PRNewswire/ -- Winky Lux, the celebrated beauty brand renowned for its playful, clean, and innovative approach to cosmetics, is delighted to announce the appointment of Lauren Bloomer as its new Chief Executive Officer. This strategic leadership transition comes as part of a carefully crafted vision led by Co-founder Natalie Mackey, who will continue to drive the brand's creative evolution as Creative Director.
Following a period of expansion—bolstered by the strategic investment from CORE Industrial Partners in July 2024—Ms. Mackey has chosen this moment to welcome Ms. Bloomer to the team.
"I have always believed that great leadership fuels creative innovation," said Ms. Mackey, Co-founder and Creative Director of Winky Lux. "After an extensive search for a visionary leader who shares our passion for redefining beauty, I am thrilled to introduce Lauren as our new CEO. This decision is a pivotal step for Winky Lux as we continue to grow while staying true to our core values of Joy, Playfulness and Community."
Ms. Bloomer brings more than 23 years of expertise in brand strategy, omnichannel growth, and team leadership within the beauty and consumer goods sectors to her new position.
"I am honored to join a brand as spirited and innovative as Winky Lux," said Ms. Bloomer. "Working closely with Natalie, whose creative vision has been the heartbeat of this company from day one, I look forward to building on our strong foundation. Together, we will further ignite the brand's evolution, ensuring that every new chapter reflects our commitment to quality, creativity, and fun."
This leadership evolution underscores Winky Lux's dedication to combining strategic operational experience with its unmistakable creative flair. With Ms. Mackey continuing to lead brand creative initiatives and Ms. Bloomer steering the company's growth strategy, Winky Lux is uniquely positioned to enhance its market presence and delight a new generation of beauty enthusiasts.
About Winky Lux
Founded in 2015 by Natalie Mackey and Nate Newman, Winky Lux is a joyful, innovative beauty brand that merges high-quality, clean makeup with a spirited vision of fun. Embracing the philosophy that beauty should be as expressive as it is effective, Winky Lux delivers luxurious yet accessible products that transform everyday routines into moments of indulgence. Committed to sustainability, the brand is plastic neutral, thoughtfully sourced, clean, and cruelty-free.
About Lauren Bloomer
Lauren Bloomer is the newly appointed CEO of Winky Lux, a beauty brand renowned for its playful, clean, and innovative products. In this role, she will lead the company's growth—driving innovation, enhancing storytelling, and strengthening retail partnerships—to bring Winky Lux's joyful experience to more consumers worldwide. With over 23 years of experience across beauty and consumer goods, Lauren is a strategic and results-driven leader with expertise in brand building, omnichannel growth, and high-performing team leadership.
Before joining Winky Lux, Lauren served as President of the Good Glamm Group, where she oversaw international expansion and served as a Board Member for WYN Beauty by Serena Williams. Lauren spent 14 years at the Estee Lauder Companies where she held leadership positions at BECCA Cosmetics, the Estee Lauder brand, and Clinique. She also held previous positions at the Clorox Company and the Boston Consulting Group.
A graduate of Wharton Business School and Dartmouth College, Lauren is driven by a passion for building brands and is thrilled to join such a joyful brand.
About CORE Industrial Partners
CORE is a private equity firm with more than $1.58 billion in total limited partner capital commitments across four funds investing in North American lower middle-market manufacturing, industrial technology and industrial services businesses. With offices located in Chicago, Austin and Cleveland, CORE's team is comprised of highly experienced former CEOs and investment professionals with shared beliefs, deep experience, and a demonstrated track record of building market-leading businesses. Through our capital, insight, and operational expertise, CORE partners with families, entrepreneurs and management teams and strives to build best-in-class companies. For more information, visit www.coreipfund.com.
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SOURCE Winky Lux