WaterField's New Shinjuku Backpack Combines Urban Elegance with Commuter Efficiency

WaterField Designs launches the Shinjuku Backpack, a sophisticated, ultralight carry solution that merges hands-free mobility for commuting professionals with strategic organization. Handcrafted from lightweight X-Pac® Canvas or traditional waxed canvas and premium full-grain leather, the compact new backpack's sleek silhouette conceals surprisingly spacious storage.

SAN FRANCISCO, March 4, 2025 /PRNewswire/ -- San Francisco'sWaterField Designs unveils the Shinjuku Laptop Backpack, the second of four monthly additions to the company's lightweight Shinjuku Collection, inspired by the world's busiest transit hub in Tokyo's Shinjuku district. Designed for professionals navigating busy environments, the elegant laptop backpack maintains a slim 5-inch profile while providing 16 liters of organized storage. Strategically positioned pockets and padded compartments protect up to a 16-inch MacBook Pro, an iPad, and additional necessities while optimizing accessibility during daily commutes.

Its slim profile conceals surprisingly spacious capacity, and thoughtfully placed pockets ensure access to essentials, even in tight spaces.

VIDEO: Tour the Shinjuku Backpack.

"Modern professionals face everything from packed subway cars to crowded elevators as they navigate their way to work," explained Gary Waterfield, company founder. "The Shinjuku Backpack prioritizes agility. Its slim profile conceals surprisingly spacious capacity, and thoughtfully placed pockets ensure access to essentials, even in tight spaces. With hands free, you can grab a handrail or check your phone while the streamlined shape prevents you from bumping other commuters."

The Shinjuku Backpack utilizes lightweight X-Pac® Canvas, a high-performance technical fabric made with ultrathin, waterproof laminate for maximum strength at minimal weight, keeping the fully loaded backpack significantly lighter than traditional options. Also available in waxed canvas for a classic aesthetic that develops character over time, both versions feature full-grain leather accents and a gold, water-resistant interior liner that illuminates contents.

Multiple specialized front compartments – including a quick-grab top pocket with a key tether – allow users to retrieve essentials without unzipping the main compartment. A moisture-wicking mesh back panel ensures comfort during rushes to catch trains or walks between meetings, while the sophisticated look transitions seamlessly from commute to office to after-work activities.

Features:

• Slim 5-inch profile facilitates superior mobility in crowds.
• Strategic, vertically-stacked, quick-access front pockets close with waterproof YKK zippers.
• Laptop sleeve padded with firm foam and soft fleece fits up to 16-inch MacBook Pro; side cutouts facilitate easy laptop removal.
• Dedicated tablet compartment sports similar protective padding.
• Interior security pocket stores valuables.
• Internal water bottle sleeve expands to hold up to 3.5-inch diameter bottles and tucks away when not in use.
• Two side pockets hold an umbrella, slim water bottle, or snacks.
• Foam padding along the bottom and back of the backpack add structure and keep contents protected.
• Gold interior liner illuminates interior for enhanced visibility.
• Moisture-wicking mesh back panel promotes extended comfort.
• Premium leather-lined handle facilitates an expedient quick grab.
• Integrated luggage passthrough grants travel convenience.
• Handcrafted in San Francisco.

The Shinjuku Backpack is the second of four monthly additions to WaterField's Shinjuku Collection of bags inspired by Tokyo's energetic, trendsetting neighborhood; each is designed to combine mobility and accessibility with sophisticated styling. The new backpack joins WaterField's comprehensive collection of professional bags and cases designed to protect and transport modern technology. All WaterField products have been meticulously crafted in WaterField's San Francisco workshop since 1998.

Availability & Pricing
Shinjuku Backpack
Press images
Price: $329.
Colors: X-Pac® canvas in black or olive green with black full-grain leather accents; Navy blue or tan waxed canvas with chocolate full-grain leather accents.
Materials: X-Pac® canvas or waxed canvas, full-grain leather, YKK® waterproof zippers, custom metal zipper pulls, firm foam and fleece padding, gold ripstop lining.
Dimensions: 17 x 10 to 12.5 x 5 inches; 16 liters
Weight: X-Pac® canvas 2.2 lbs.; Waxed Canvas 2.6 lbs.
Device Compatibility: Padded laptop sleeve fits up to a 16-inch MacBook Pro; padded tablet sleeve fits up to a 13-inch iPad.

Available for pre-order now. Shipping begins March 7.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases and bags for a full range of laptop computers, smartphones, tablets, gaming devices, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story."

Press contact:
Heidi Marzke
heidi@sfbags.com
Waterfield Designs

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SOURCE WaterField Designs