TrewUp Unveils Sales Insights Dashboard, Transforming Trade Spend Visibility for CPG Brands

DENVER, March 20, 2025 /PRNewswire/ -- TrewUp, the leading provider of trade spend visibility and deductions management, has launched its Sales Insights Dashboard, a powerful new tool designed to help brands track retailer performance, optimize trade spend, and make smarter, data-driven decisions.

With the launch of Sales Insights, brands using TrewUp can now access shipment data, retailer trends, and year-over-year performance metrics—providing a clearer, more actionable view of how their products move through distribution.

"Understanding trade spend and retailer performance has traditionally been a challenge for CPG brands," said Kyle Barnholt, CEO and co-founder of TrewUp. "With our new Sales Insights Dashboard, we're empowering brands to see exactly where and how their products are selling—giving them the clarity they need to make better financial decisions and maximize trade spend effectiveness and profitability."

Key Features of Sales Insights 

• Year-Over-Year Metrics: Instantly access two years of historical data to track total sales from distributor to retailers at list price, helping brands analyze revenue trends over time.
• Retailer Insights: Advanced search and filtering capabilities allow brands to drill down by retailer, month, or item—helping pinpoint performance shifts, growth opportunities, and sales patterns.
• Velocity Metrics: Brands can measure units per store per week (UPSPW) to see how products perform across different retailers and identify which SKUs are driving growth.
• Comprehensive Distribution Tracking: The dashboard highlights points of distribution (POD) so brands can monitor store presence, identify gaps, and strengthen their retail strategy.

Bringing Trade Spend & Sales Data Together

By integrating shipment data with trade spend insights, TrewUp provides brands with a complete picture of their promotional effectiveness—ensuring that trade dollars are being spent wisely and delivering the expected return.

"One of the biggest challenges in CPG is connecting trade spend to actual retail performance," Barnholt added. "With Sales Insights, brands can now see how their investments are translating into sales at the retailer level."

The Sales Insights Dashboard is now available exclusively to existing TrewUp customers.

About TrewUp

TrewUp is a leading trade spend insights platform that empowers CPG brands to optimize profitability and streamline deductions management. With advanced analytics and data-driven solutions, TrewUp enables brands to make strategic decisions, enhance promotional effectiveness, and drive growth. For more information, visit [www.trewup.com].

For Media Inquires, please contact Community@TrewUp.com.

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SOURCE TrewUp LLC