Totavi Publishes Market Analysis on Credit Card Program Managers

With Totavi's comprehensive report, organizations looking to offer card programs can save hundreds of hours on research and informational meetings

The new report provides valuable data and analysis across ten major credit-cards-as-a-service platforms.

PASADENA, Calif., March 19, 2025 /PRNewswire/ -- Totavi, a leading fintech strategy and product advisory firm, has announced the publication of its newest research report on credit card program managers (credit-cards-as-a-service). This comprehensive report provides detailed market insights to inform decisions for banks, credit unions, startups, and established enterprises choosing a service provider in the rapidly growing payments industry. Through the significant amount of data and updated frameworks provided in the report, businesses will be empowered to make better decisions and allocate resources with greater efficiency. Companies will now be able to save months of time with direct access to information that would typically require multiple meetings, demos, or RFIs to acquire this level of insight.

As the payments sector has become more distributed, the growth of digital payments has led to an increasing number of banking and financial services entities offering credit cards to their audiences. Many of these products are built on top of credit card program managers, which have proliferated in the past five years as consumers have moved further away from cash. This report explores the various solutions and outlines similarities and differences between program managers. The robust report spans 22 pages, providing valuable data and analysis across ten major credit-cards-as-a-service platforms.

Totavi's report covers critical aspects such as funding, investors, customers, and capabilities, ensuring readers receive a comprehensive view of the industry's competitive landscape. The report includes a detailed exploration of pricing models and expected fees associated with building a co-brand credit card program, a crucial consideration for businesses aiming to optimize their economics.

"Credit cards are complex products, and it can be challenging to understand key strategic decisions when developing a program," said Matthew Goldman, Founder of Totavi, "We built this report to shed light on the topic and empower companies that desire to build innovative new programs with insights. With this report, we believe enterprises–from established banks to start-ups–can be armed with the information they need to develop the card program that fits their budget and needs."

To aid in decision-making, Totavi's report includes 12 proprietary charts that analyze each provider's capabilities. These charts offer clear, concise product insights, allowing readers to make decisions with efficiency, confidence, and precision. Complimenting these charts, the report includes comprehensive tearsheets on each provider, enhancing its value as a rich resource for industry insights.

Totavi's growing research portfolio includes reports on credit and debit cards, data aggregation, and more. All reports and a subscription to these reports can be purchased at www.totavi.com/research.

About Totavi
Totavi is a boutique consulting firm specializing in fintech. We bring real operational experience that varies from the earliest days of a startup to high-growth phases and public company leadership. Our services include fintech advisory, product implementation, marketing, and compliance. Learn more at www.totavi.com.

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SOURCE Totavi