THORNE LAUNCHES ON-THE-GO SPORTS PERFORMANCE PRODUCT LINE VIA NEW CAMPAIGN WITH TENNIS STAR BEN SHELTON

Thorne's sports performance campaign highlights its science-driven approach to personal performance, spotlighting new and convenient NSF-Certified for Sport products for athletes at every level  

NEW YORK, April 14, 2025 /PRNewswire/ -- Thorne, the leader in science-backed health and wellness solutions for personal performance, announced today its Sports Performance campaign highlighting its new suite of on-the-go sports performance products showcasing its new Daily Electrolytes – Thorne's first product in the on-the-go electrolyte category – alongside top-ranked American professional tennis player, Ben Shelton.

The Sports Performance campaign showcases how Thorne is the trusted choice for optimizing every stage of an athlete's journey, from preparation to performance to recovery, no matter their level or desired output. Shelton has partnered with Thorne to highlight how he is optimizing his own personal performance on and off the tennis court through Thorne's high-quality, on-the-go sports performance line.

"As an athlete, personal performance is always my top priority and I need to be at my peak, whether I'm on the road or training," said Shelton. "I'm extremely focused on optimizing every part of my performance and I've been a long-time user and fan of Thorne, trusting their products as I prepare, perform and recover at the highest level."

"Our new line of sports performance products offers consumers what they have been demanding when it comes to on-the-go performance – convenient, science-backed, clinically tested products that are easy to take with them, whether off to the gym or traveling," said Mary Beech, Chief Growth Officer at Thorne. "The campaign makes it clear that Thorne is a key enabler and product authority in helping athletes at every level, as we never stop pursuing improvement. The campaign is part of Thorne's broader Thorne For platform which was created to showcase that no matter who you are or what you're striving for, Thorne has the solutions to help you live optimally."

The Sports Performance campaign, created by international creative studio, Frosty and directed by Grammy Award winning director Jack Begert, will launch with a comprehensive set of video and still assets including one 60s hero video, 30s,15s and 6s supporting videos, across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media, experiential, and influencer marketing. The campaign will run April 14-June 8 nationwide with DOOH active in 11 markets including New York, Los Angeles, Atlanta, Chicago and Miami. 

Thorne's on-the-go sports performance product suite, all of which are NSF-Certified for Sport includes:

• Daily Electrolytes (Watermelon, Blood Orange, Mango Limeade) – stick packs, MSRP $39/30 servings
• Creatine – stick packs, MSRP $35/30 servings
• Magnesium Bisglycinate – stick packs, MSRP $46/30 servings
• Amino Complex (Berry and Lemon) – sachets, MSRP $54/30 servings
• Whey Protein Isolate (Chocolate and Vanilla) – sachets, MSRP $48/14 servings

For more information about Thorne's new Daily Electrolytes and its premium suite of product solutions, Ben Shelton's favorite products, and the Sports Performance campaign, visit https://www.thorne.com/sports-performance.

About Thorne:
Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer.  As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is the only supplement manufacturer that collaborates with Mayo Clinic on health and wellness research and content and is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com.

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SOURCE Thorne