Tamagotchi Enters its Biggest Year Yet, Announcing a National Tour, Spring Celebration Fan Event at American Dream, and New Products at New York Toy Fair!

 Today's announcements bring fans into the world of Tamagotchi like never before, with more to come later this year

NEW YORK, March 1, 2025 /PRNewswire/ - Tamagotchi, the virtual pet pioneer, is making a huge splash on day one of the 2025 New York Toy Fair (NYTF), unveiling a series of announcements that are setting the stage for a year like no other. From the launch of its first-ever national tour, to the debut of new collectible figures inspired by the iconic "poop" elements of the gameplay, and an event at the second largest mall in the United States, fans can now experience the fun of Tamagotchi in more ways than ever.

"We're beyond excited for 2025, a year that will bring Tamagotchi to new fans and cities, along with a whole lot of fun surprises," said Tara Badie, Senior Director of Brand Strategy, Bandai Namco Toys & Collectibles America. "From collectibles to interactive experiences, today's announcements offer new and innovative ways to get closer to our beloved brand. Trust us — this is just the beginning!"

U.S.Tour:

Tamagotchi is hitting the road! This summer, the brand will be visiting major cities across the U.S. with a fully immersive experience for new and budding fans alike. Guests of all ages will step right into the vibrant Tamagotchi universe, engage with their favorite characters, and discover exciting new ways to interact with their virtual pets. With activities, surprises, and devices to dive into, it's going to be a tour you won't want to miss. Follow @tamagotchi_us for the latest updates, including tour dates! 

American Dream Spring Celebration Fan Event

Tamagotchi is celebrating the start of spring with a very special fan event at American Dream in New Jersey on Saturday, March 29 and Sunday, March 30 from 12-5pm ET. Expect an interactive, hands-on adventure including a Tamagotchi scavenger hunt through the mall, a portrait studio featuring Mametchi, Tamagotchi-themed face painting, temporary tattoos and nail art, cotton candy featuring your favorite characters and more!

Media and other VIPs will be invited to an exclusive preview of the experience from 11am-12pm ET on Saturday, March 29. Please e-mail eflores@beaconmediagrp.com to confirm your attendance.    

Tamagotchi Collectibles:

Tamagotchi fans can now take home some seriously fun collectible figurines that are almost as cute as the actual device. As all busy Tamagotchi parents know, the fun of taking care of your virtual pet is filled with endless tasks, from cleaning up messes to managing its needs. Now, that immersive gameplay is brought to life in a whole new way, moving beyond the screen and into the real world. Fans can collect and engage with their favorite Tamagotchi moments in tangible form.The iconic gameplay comes to life in the Tamagotchi Collectibles series. Each set comes with a collectible figure, a case to store your Tamagotchi device, and a fun sticker. The first drop is none other than "Poop Time," with additional waves to be announced throughout the year. This adorable collection will have you reliving the fun of caring for your Tamagotchi IRL!

These sets are available now for $5.99 each at Barnes & Noble, Hot Topic, and Box Lunch, and are perfect for fans ages 6 and up who want to bring some Tamagotchi magic home.

Tamagotchi Adventure Companion Backpack:

Tamagotchi fans will soon be able to take their digital pets on real-life adventures with the Tamagotchi Adventure Companion Backpack – a unique 3-in-1 plush! This very special travel buddy transforms twice to reveal three unique life stages and characters. Whether you're on the go or relaxing at home, this functional backpack makes it easy to carry, display, and cuddle your favorite Tamagotchi characters. Blending style, comfort, and play, the Adventure Companion is the ultimate accessory for any Tamagotchi fan-on-the-go.

Coming this July, the Tamagotchi Adventure Companion Backpack will be available for $34.99 on Amazon, Barnes & Noble, Hot Topic and other specialty retailers. Designed for Tamagotchi fans 3 and up, it's the ideal way to take your digital pet on the go and keep the fun going wherever you are!

What's Next for Tamagotchi?

The excitement doesn't end with today's announcements – more collaborations, product news, and experiences are coming soon! This year, expect even more ways to connect with your virtual pet and enjoy all-new adventures that embody the brand's playful spirit.

Don't miss out on these exciting developments and stay tuned for more updates as Tamagotchi takes fans on a journey filled with fun, memories, and new discoveries.

Visit us at the Bandai booth (#403) at NYTF and be part of the exciting future of Tamagotchi — happening now through March 4th at Jacob Javits Convention Center!

About Bandai Namco Toys & Collectibles America Inc.se

Bandai Namco Toys & Collectibles America Inc. is a leader in developing engaging, quality toys that capture children's and collector's imaginative spirit and provide endless "Fun For All into the Future." Bandai Namco Toys & Collectibles America is the manufacturer and master toy licensee of some of the most popular brands in collectibles, children's toys and entertainment today, including Gundam, Tamagotchi®, Dragon Ball®, Vital Hero, Anime Heroes®, Tamashii Nations®, Bandai Hobby and MegaHouse. BNTCA is proud to be the official distributor in the US for Mr. Hobby, nanoblock® and official Studio Ghibli merchandise. For more information, visit bandai.com.

All other trademarks are the property of their respective owners.

Bandai logo: TM & © 2025 Bandai Namco

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SOURCE Bandai Namco Toys & Collectibles America Inc.