Standard Process Veterinary Formulas™ Launches Calming Comfort Pro for Cats and Dogs

A Science-Backed Blend to Promote Pet Relaxation and Emotional Well-Being

PALMYRA, Wis., March 4, 2025 /PRNewswire/ -- Standard Process Veterinary Formulas™ is proud to announce the release of Calming Comfort Pro, an innovative supplement to support cats and dogs from the mental stimulation of loud noises, unfamiliar environments, and daily stressors. Calming Comfort Pro is made with a unique combination of research-supported ingredients, formulated and tested by expert scientists from the Standard Process Nutrition Innovation Center.

Designed to soothe animals in stressful situations such as thunderstorms, fireworks, travel, and separation, Calming Comfort Pro contains L-theanine, L-tryptophan, and GABA, clinically studied in dogs to promote calm behavior. This special blend aids in normal sleeping habits for cats and helps give pets healthier stress responses, a calmer demeanor and positive mood.

"Stress and anxiousness can manifest in different ways in pets, leading to perceived behavioral challenges," says Katrina Verdeur, MS, Product Development Manager for Pet Products at Standard Process. "We are excited to launch Calming Comfort Pro as an offering to aid in the body's normal stress response. Combining active ingredients to support neurotransmitter synthesis for behavioral health, Calming Comfort Pro provides veterinary professionals with a scientifically formulated approach to help manage stress-induced behaviors in dogs and cats."

Additionally, Calming Comfort Pro contains 14 mg of marine-derived magnesium per serving, which supports healthy GABA and serotonin pathways for optimal behavioral health. The formula also contains magnesium from buckwheat and kidney bean extract grown at the Standard Process certified organic farm, part of Standard Process Veterinary Formulas' commitment to delivering superior quality through sustainable practices.

With over 20 years of clinical success, Standard Process Veterinary Formulas is redefining excellence in pet nutrition by upholding the same uncompromising quality standards found in the human supplements offered by Standard Process. Through their dedication to scientific innovation and whole food-based natural ingredients, each formula undergoes thorough testing to guarantee purity, potency, and safety—delivering reliable support for pets' health and happiness.

For more information on Standard Process Veterinary Formulas, visit www.standardprocess.com.

About Standard Process®, Creators of Standard Process Veterinary Formulas™:
Standard Process® is a multigenerational, family-owned leader in whole food-based nutrition that has served health care practitioners for nearly a century. Since 1929, Standard Process has been advancing health through pure, potent formulations designed to work in harmony with nature. Now under its fourth generation of family leadership, Standard Process remains committed to innovation through its Nutrition Innovation Center in Kannapolis, North Carolina and its certified organic farm and nutrient-preserving manufacturing techniques in Palmyra, Wisconsin. With over 300 high-quality supplements — including Standard Process Veterinary Formulas' dedicated support for pets — Standard Process is redefining natural wellness for the entire family. For more information, visit standardprocess.com.

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SOURCE Standard Process Inc.