Spindrift Launches Spindrift® SODA With Bold, Indulgent Flavors and No Added Sugar -- Setting A New Standard for What Soda Can Be with Only Real Ingredients
- Five new flavors crafted with real squeezed fruit – never from concentrate, proudly made the hard way to deliver a better-for-you modern soda with fewer than 8g of naturally occurring sugar from fruit and no unnecessary ingredients.
- A portion of Spindrift SODA sales supports regenerative agriculture, reflecting Spindrift's commitment to being a positive force of nature.
NEWTON, Mass., Feb. 24, 2025 /PRNewswire/ -- Spindrift Beverage Co., Inc., the leader in beverages made with real squeezed fruit, announced today the newest addition to their product portfolio: Spindrift® SODA. In a category dominated by superfluous ingredients and sweetener systems, Spindrift SODA stands apart as a simple, modern, better-for-you soda without unnecessary ingredients like added sugar, stevia, or prebiotics. Launching with five decadent flavors—Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple, and Strawberry Shortcake, every flavor contains 20% not-from-concentrate juice that delivers tremendous flavor and sweetness, setting a new standard for how good a healthy soda can be.
"The origin of Spindrift SODA came from a simple question: could we take our way of making real ingredient beverages—which we have mastered over the last 15 years—and take it to its most extreme?" says Bill Creelman, founder of Spindrift Beverage Company. "The answer is 'yes,' and it's delicious. Spindrift SODA is our most ambitious product to date. There's nearly 3/4 of an orange in every can of Orange Cream Float! For the first time, Drifters can enjoy bold soda flavor without compromising on ingredients. I'm incredibly proud of the work we put into our new soda, and frankly, I'm blown away by the results."
Spindrift is on a mission to redefine the soda experience. With fewer than 8g of naturally occurring sugar from fruit (compared to over 35 grams of added sugar in a traditional soda), Spindrift® SODA upholds the quality and taste standards for which Spindrift is already known. "People who drink Spindrift expect the best, and we wouldn't have it any other way," says Jon Silverman, SVP of Innovation. "We knew that Spindrift making a soda would mean challenging the very foundation of the category. While other sodas rely on added sugar, artificial sweeteners, flavoring systems, or claims around gut health, we chose the simpler, more authentic path. Our soda gets its delicious taste the way nature intended: from real squeezed fruit. No tricks, no shortcuts, just all the goodness."
"Spindrift has changed the sparkling water aisle, and we're ready to do it again in the modern soda aisle," says Dave Burwick, Spindrift CEO. "This is exactly what made me so excited to join the company, diving head-first into category-defying products that challenge consumer expectations and reward them with exceptional taste and quality ingredients."
Spindrift® SODA will be available on the company's website and Amazon starting today and at select retailers later this year. Prices and availability may vary. A portion of all sales will support regenerative agriculture through donating to Kiss The Ground, a non-profit that promotes regeneration and healthy soil as a viable solution for the wellness, water, and climate crises.
Follow Spindrift on @drinkspindrift and @spindriftspiked on Instagram, TikTok, X, and more.
About Spindrift
Spindrift Beverage Co., Inc. is making every beverage a positive force of nature. Founded in 2010 on the belief that the best tastes come directly from nature, every Spindrift® product is proudly made the hard way with real squeezed fruit. Spindrift does things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. From searching worldwide to source the best-tasting fruit to prioritizing quality throughout their carefully-hewn manufacturing process to their best-in-class sensory process, every Spindrift is crafted to celebrate the aroma, texture, and taste of real squeezed fruit – never from concentrate - in every sip. Spindrift® sparkling water is available nationwide, and Spindrift Spiked® hard seltzer is available in select markets. The company donates to environmental not-for-profits through membership to 1% For the Planet. Spindrift is headquartered in Newton, Mass.
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SOURCE Spindrift