Smart Tag Adoption Rises to 12% in US Internet Households, up from 7% in Q3 2022

Apple leads as the most popular brand with 69% of recent smart-tag buyers reporting purchases

DALLAS, March 10, 2025 /PRNewswire/ -- Parks Associates' latest research from the ongoing Tech Ecosystem Dashboard service highlights the continued adoption of smart tags, as 12% of US broadband households report owning one of these devices, up from 7% in 2022. Consumers use smart tags for convenience, security, and tracking, helping them easily locate lost items, automate daily tasks, and streamline access to digital services.

This is a growing category with implications for safety and security because smart tags provide real-time monitoring, help prevent theft, improve emergency response, and ensure secure access to personal and digital assets.

"These small, inexpensive devices help consumers find lost or frequently misplaced items such as keys, wallets, luggage, and remote controls, as well as loved ones, like children and vulnerable older adults. They deliver valuable peace of mind and convenience," said Jennifer Kent, VP, Research, Parks Associates.

Parks Associates research shows Tile, the category originator, is still a top competitor in the smart tag market but Samsung recently surpassed Tile to take second place in terms of purchases. Apple leads as the most popular brand—69% of recent smart-tag buyers bought an AirTag. Predictably, iPhone users prefer to use Apple's AirTags. Android users prefer to use Samsung Galaxy tags but also like to branch out and use other brands such as Tile, Chipolo, and Orbit.

Parks Associates' consistent and ongoing consumer survey research of 8,000 US internet households in the consumer electronics categories highlights foundational market metrics, including product adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

Parks Associates will host the 29th annual CONNECTIONS™: The Premier Connected Home Conference May 13-15 at Renaissance Dallas at Plano Legacy in Plano, Texas. This conference brings industry leaders together to provide insights, business strategies, and market forecasts for the adoption of technology including broadband, smart home, security, connected health, energy, and home automation. Early registration pricing ends this week.

To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.

About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
391290@email4pr.com 

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SOURCE Parks Associates