RUSSELL ATHLETIC® AND FOR BARE FEET ANNOUNCE LICENSING PARTNERSHIP TO LAUNCH PREMIUM SOCK COLLECTION
BOWLING GREEN, Ky., March 20, 2025 /PRNewswire/ -- Russell Athletic® and For Bare Feet are proud to announce a new licensing partnership that will bring a premium collection of socks to market, blending Russell Athletic's storied sports heritage with For Bare Feet's expertise in crafting high-quality, innovative socks.
Launching in Fall 2025, the collection will offer a range of styles, from performance-driven athletic socks to everyday essentials, ensuring comfort, durability, and style for today's athletes and active consumers.
"We are truly excited about working with experts such as, For Bare Feet, in the athletic and performance socks categories, "said Jeff Traen, Sr. Director, Activewear Marketing. "This partnership will work to further reinforce our brand's heritage in sports and innovation, while deepening consumer enthusiasm for the Russell Athletic® brand for generations to come."
Drawing inspiration from Russell Athletic's legacy on the field since 1902, the collection will feature styles built for game day, training, and everyday wear. Designed with both performance and lifestyle in mind, the socks will incorporate Russell Athletic's signature Dri-Power® moisture-wicking technology, ensuring athletes and active individuals stay comfortable throughout their day.
"We are honored and excited to announce our long-term partnership with Russell Athletic! Combining For Bare Feet's legacy of crafting high-quality, innovative socks with Russell Athletic's rich heritage in sportswear is a perfect fit for both brands," said Justin Fredericks, President/CEO For Bare Feet. "We can't wait to bring you the best in comfort, performance, and style. Stay tuned for what's ahead!"
The Russell Athletic® sock collection will be available online and at select retailers beginning Fall 2025.
ABOUT RUSSELL ATHLETIC®
Since 1902, Russell Athletic has been dedicated to serving everyday athletes to help them perform at their best. With legacies like the invention of the sweatshirt and outfitting championship sports teams, Russell Athletic has played an integral role in developing innovative sportswear on and off the field for more than 120 years. Russell Athletic continues to be a proud supporter of team sports in America and is a Fruit of the Loom® company headquartered in Bowling Green, KY.
ABOUT FOR BARE FEET, LLC:
Founded in 1984, For Bare Feet has grown into an industry-leading provider of socks, with licenses in all major sport leagues and lifestyle brands. For Bare Feet became a Taglich Brothers Private Equity Company in 2018. As a dominant wholesaler through the decades, For Bare Feet's growth has evolved into offering high-quality products and services sold directly to consumers through forbarefeet.com and beyond.
ABOUT TAGLICH PRIVATE EQUITY:
Taglich Private Equity, LLC is a middle-market private equity sponsor that has completed buyouts and add-on acquisitions totaling over $650 million since 2001. TPE works closely with Taglich Brothers, Inc., a FINRA Broker/Dealer, to finance their investments. Taglich Brothers is currently managing over $600 million of capital and with TPE has made over 20 private equity platform investments and over 30 additional add-on investments. More information on TPE can be found at their website (https://www.taglichpe.com/).
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SOURCE For Bare Feet