PARIS HILTON FRAGRANCES INTRODUCES ICONIC EAU DE PARFUM, MARKING THE BRAND'S DEBUT AT ULTA BEAUTY

The launch represents a milestone for the celebrated fragrance empire as it enters into a new exclusive retail partnership

NEW YORK, April 2, 2025 /PRNewswire/ -- Paris Hilton Fragrances proudly introduces ICONIC Eau de Parfum, a sophisticated new scent that embodies Paris Hilton's unique personality and undeniable glamour. This launch marks a pivotal moment for the renowned fragrance empire as it enters an exclusive retail partnership with Ulta Beauty, the nation's largest beauty retailer, further solidifying its presence in the category while reaching a new generation of fragrance-lovers.

"ICONIC represents everything I envisioned for our debut at Ulta Beauty," says Paris Hilton. "It's a fragrance that exudes confidence, sophistication, and a signature touch of glamour—just like Ulta Beauty's customers. I'm beyond excited for this partnership and to share ICONIC with the world."

ICONIC Eau de Parfum is a captivating floral-fruity blend that opens with radiant notes of Pear Blossom, Raspberry, and Peach Nectar. The heart unfolds with a delicate bouquet of Peony, Lily of the Valley, and Magnolia, while a warm, sensual base of Sandalwood, Amber, and Musk leaves a lasting, unforgettable impression.

This strategic partnership with Ulta Beauty reinforces Paris Hilton's enduring legacy as a trailblazer in celebrity fragrances. With a proven track record of global success, the brand aligns with the retailer's extensive, beauty-savvy community, further emphasizing its evolution and commitment to innovation in the fragrance industry.

"We are thrilled to welcome ICONIC by Paris Hilton Fragrances to the Ulta Beauty assortment this spring," said Linda Suliafu, Vice President of Merchandising, Ulta Beauty. "Our beauty enthusiasts are highly engaged with our fragrance category and crave innovation and newness, especially timed to a new season. Paris' signature scent is the perfect addition to their growing fragrance wardrobe, and a new way to enhance their mood and celebrate their individuality. With its gorgeous, elevated packaging and intoxicating scent notes it is a perfect balance of fresh florals and delicious fruits. ICONIC is an authentic reflection of Paris' legendary lifestyle that we all know and love. We look forward to seeing new and existing guests entering her world to discover a new fragrance from one of the ICONIC trailblazers in the celebrity fragrance category."

Lori Singer, President of Parlux Ltd., the licensee for Paris Hilton Fragrances, emphasizes the importance of this milestone: "Paris Hilton Fragrances has consistently set the standard in the celebrity fragrance category by fostering genuine connections with consumers. Paris' influence is unmatched, and our exclusive retail partnership with Ulta Beauty is a natural evolution—broadening our reach while elevating the experience for both loyal fans and new customers."

ICONIC Eau de Parfum debuts today at www.parishiltonfragrances.com, ahead of its nationwide rollout at all 1,400+ Ulta Beauty stores and online at Ulta.com beginning April 20, 2025, with international distribution to follow. It will be available in three sizes—100 mL ($80), 30 mL ($48), and 10 mL ($27).

Fragrance Family: Floral Fruity
Top Notes: Pear Blossom, Raspberry, Peach Nectar
Heart Notes: Peony, Lily of the Valley, Magnolia
Base Notes: Sandalwood, Amber, Musk

ABOUT PARLUX LTD.
Parlux is an award-winning, Top 100 Beauty Company, renowned for creating and distributing globally recognized fragrance and grooming brands. Our portfolio includes Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Vince Camuto, Steve Madden, WeWoreWhat, The Shop Men's Grooming Line, and more. As a full-service beauty powerhouse, we specialize in brand marketing, consumer engagement, and manufacturing, with a presence in over 80 countries and territories. Discover more at www.parlux.com and follow us on Instagram and LinkedIn.

PRESS CONTACTS:

Dan Manioci
Vice President, Global Consumer Engagement & Digital Marketing
dmanioci@parlux.com 

Richard Gallo
Senior Beauty Director, Factory PR
parlux@factorypr.com

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SOURCE Parlux Ltd.