MasterClass Launches Business Rebels Series to Help Members Find Their Edge and Win in Business

Founders of Liquid Death and Bobbie reveal how they disrupted entire industries, built loyal communities and turned unconventional ideas into powerhouse brands

SAN FRANCISCO, April 24, 2025 /PRNewswire/ -- MasterClass, the streaming platform where anyone can learn from the world's best, today launched Business Rebels—a new Original Series that goes inside the unconventional journeys of CEOs who broke the rules and built multimillion-dollar empires. These self-made business leaders reveal the secrets behind their success, providing MasterClass members with insights on how to claim their voice, win over customers, and achieve lasting success. The first episode of the series is available now exclusively on MasterClass, where subscribers have unlimited access to 200+ instructors with an annual membership.

Business Rebels includes two episodes:

• Branding for Disruption:Mike Cessario, founder and CEO of Liquid Death—the viral brand that turned health and sustainability into a cultural phenomenon—shares his journey from being burned out as a creative in ad agencies to launching a groundbreaking idea with just a few thousand dollars. Through his candid storytelling, members will learn how to identify gaps in stale industries, generate attention without a massive marketing budget, and transform the most "out there" ideas into strategic assets. Cessario breaks down how campaigns like infusing Tony Hawk's blood into limited-edition skateboards and launching severed hand candles with Martha Stewart weren't just for laughs—they were calculated moves to spark virality and build brand affinity.

• Turn Buyers Into Believers: Laura Modi—cofounder and CEO of Bobbie—shares how she challenged a billion-dollar, pharma-dominated industry with personal experience and a mission to create something better for American families. Members will learn how to turn personal pain points into powerful business ideas, as Modi did after struggling to feed her newborn and discovering an infant formula market filled with outdated products and stigma. She unpacks how Bobbie built its brand by listening to micro-communities, leveraging authentic customer voices over paid ads, and prioritizing advocacy over growth at all costs. From a labeling issue that ended up earning Bobbie its first U.S. co-manufacturer, to choosing customer loyalty during the 2022 formula shortage—even at the cost of halting sales—Modi teaches how staying true to your values is the foundation for success. This episode will be available on May 1.

By the end of the series, members will have the tools to think bigger, move faster, and build businesses that stand out.

Embed & view the trailer here: https://www.youtube.com/watch?v=Nm_Nltcq5fw

Download stills here: https://classlaunch.masterclass.com/dam/spaces/716211fc31c9415394d4f15c6d35cde4
Credit: Courtesy of MasterClass

About MasterClass:
MasterClass is the streaming platform that provides the insights, tools and lived experiences of the world's best so you can become your best. In as little as 10 minutes, you can gain new skills that can be applied immediately. With an annual membership, you get unlimited access to 200+ instructors and classes through flexible formats for any way you like to learn. Shift the way you see and experience the world through a wide range of subjects, including business and leadership, writing, cooking, acting, sports and more. Cook with Gordon Ramsay. Write with Shonda Rhimes. Get negotiation tactics from Chris Voss. Learn how to navigate relationships with Esther Perel or make bold choices with Samuel L. Jackson. Original Series provides a new way to learn through quick, highly engaging episodic stories designed to change the way members see the world. With MasterClass at Work, companies can develop durable skills that transform employees into future-ready leaders through cinematic lessons and life-changing stories taught by the world's best. Each MasterClass offering is available at home or on the go on mobile, tablet, desktop, Apple TV®, Android™ TV, Amazon Fire TV and Roku® players and devices.

Media Contact:
Susan Scott, MasterClass
press@masterclass.com

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SOURCE MasterClass