Martha Stewart Expands Assortment with QVC Introducing New Products in Apparel, Culinary, Gardening and Home Décor
The assortment includes an exclusive apparel collection, Martha Stewart Signature, inspired by Martha's beautiful and effortless aesthetic
WEST CHESTER, Pa., March 12, 2025 /PRNewswire/ -- QVC®, a live social shopping company, and Marquee Brands, the global brand accelerator and owner of the Martha Stewart brand, today announced the return of Martha Stewart, New York Times best-selling author, trusted lifestyle expert and Q50 ambassador, with new collections launching in apparel, culinary, gardening and home décor. The products will be available exclusively across all QVC platforms beginning in March, followed by additional product drops throughout the year.
The Martha Stewart Gardening collection, debuting on March 12, includes items inspired by Martha's love for gardening and pieces that she uses in her personal gardens such as a garden tool bag, planting sets, gardening gloves, planters, bird feeders and more. On March 12, Martha will also launch new culinary items including food and wine that is exclusive to QVC and cookware for spring entertaining.
Martha Stewart Signature Apparel, debuting on March 31 includes jeans, blouses, jackets and other attire. Whether dressing up for a meeting or keeping it casual for a day out, timeless designs and understated elegance ensure seamless pairing with everything in your wardrobe. Later this spring, Martha will return with new collections in textiles and décor featuring bedding, lights, lanterns, wreaths and other outdoor living pieces.
"Martha has been a beloved member of the QVC family for many years, as well as one of our Q50 ambassadors which we introduced last year. We are thrilled that she is continuing to grow her brand with us by bringing new collections to our customers," said Mara Sirhal, Chief Merchandising Officer, QVC. "As America's most trusted lifestyle expert, Martha brings a wealth of knowledge and impeccable taste to everything she does. Her attention to detail, quality and functionality can be seen in every aspect of these collections. QVC is a shopping destination for women 50+ and we are proud to have someone who is living their age of possibility inspire our customers to live more beautifully in all aspects of their lives."
Step into the world of Martha Stewart, and you'll understand why this Emmy® Award-winning television show host, entrepreneur, and bestselling author is one of America's most trusted lifestyle experts and teachers. Martha has devoted her career to teaching and inspiring people to live more beautiful, more functional and more meaningful lives. That same devotion is evident in her assortment with QVC – inspired by Martha's exquisite eye and incomparable passion. Make your world a more beautiful place with the help of Martha Stewart and QVC.
"I have always had a wonderful relationship with QVC where I am able to teach and inspire through stories and products," says Martha Stewart. "Each of these new collections reflect my passions and personal style. I am excited to bring these new offerings to the QVC customer and inspire them with beautiful, useful and well-made products."
Experience Martha Stewart Garden and Culinary with Martha Stewart on Wednesday, March 12 and Martha Stewart Signature on Monday, March 31 at 12:00 AM EST and shop the full garden, culinary and apparel assortment on QVC.com.
About QVC
QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or X, or follow QVC on Pinterest, YouTube or LinkedIn.
QVC Group, Inc. (NASDAQ: QVCGA, QVCGB, QVCGP) is a Fortune 500 company with six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – and other minority interests. QVC GroupSM is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com or follow QVC Group on YouTube or LinkedIn.
About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 100 lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multi-media platforms and products for the home, sold through Amazon.com and The World of Martha Stewart and an extensive retail network, Martha is the "go-to" authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
About Marquee Brands
Marquee Brands is a globally recognized brand owner, marketer and media company. A leading brand accelerator, Marquee Brands strategically manages a portfolio of renowned consumer brands with global recognition. Established in 2014 by Neuberger Berman, Marquee Brands harnesses and grows the value of its brands by partnering with best-in-class manufacturers, operators, retailers and distributors across multiple channels, geographies and product sectors. Generating $4.2+billion in annual retail sales, the Marquee Brands portfolio is organized into three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor, and encompasses timeless brands such as Martha Stewart, Emeril Lagasse, Sur La Table, Laura Ashley, America's Test Kitchen, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine and Body Glove. For more information visit, www.marqueebrands.com.
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SOURCE QVC