Markwins Beauty Brands Appoints Sarah Schneider as Chief Commercial Officer

CITY OF INDUSTRY, Calif., Feb. 18, 2025 /PRNewswire/ -- Markwins Beauty Brands announced today that it has appointed Sarah Schneider as Chief Commercial Officer, effective February 3, 2025.

In her new role at Markwins, Schneider will lead commercial strategy, bringing 20 years of experience in commercial management and a proven track record of driving sales growth, improving margins, and achieving market share targets across the consumer goods and beauty sectors.

"I'm thrilled to join Markwins Beauty Brands and work alongside such a dynamic and passionate team," said Schneider. "I look forward to partnering with our retail customers to drive innovation, grow and elevate the color cosmetics category, and continue to deliver products that inspire and excite consumers.

With Markwins' incredible legacy and momentum, I'm eager to contribute to the next phase of growth."

Throughout her career, Schneider has successfully led commercial teams – including most recently, at Reckitt and Revlon – in building strategic relationships with key customers, expertly managing P&Ls, and delivering exceptional, long-term results across all areas of the business.

"We are delighted to welcome Sarah to the Markwins team," said Alice Chen, Co-Owner and CMO, Markwins Beauty Brands. "Not only does she bring a wealth of experience in accelerating growth and shaping strategy, Sarah's character embodies Markwins' entrepreneurial spirit and culture as championed by our founders Eric and Lina Chen. We are also proud to continue to elevate women in executive roles at Markwins and are confident Sarah will have an instrumental impact on our team, our customers, and our future success."

About Markwins Beauty Brands: Based in Los Angeles, California, Markwins Beauty Brands is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEO Eric Chen over 35 years ago, the privately held company is recognized as a Top 20 purveyor in the global cosmetic industry. With over 5,000 employees, Markwins brands cater to and reach consumers of all ages, ethnicities, economic statuses, and skin tones. The Markwins brand portfolio includes wet n wild, Physicians Formula, LORAC, Bonne Bell, Lip Smacker, The Color Workshop, The Color Institute, Black Radiance, and POP, amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food Stores, and are available in more than 60 countries, spanning 6 continents.

Media Contact: 
Kaplow Communications
wetnwild@kaplow.com 

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SOURCE Markwins Beauty Brands