MAKER'S MARK CELEBRATES ITS WAREHOUSE TEAM WITH LATEST WOOD FINISHING SERIES: THE KEEPERS RELEASE 2025

LORETTO, Ky., March 19, 2025 /PRNewswire/ -- Maker's Mark, the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world, today announced the next iteration of its Wood Finishing Series, The Keepers Release 2025 - inspired by the warehouse team who ensure every barrel of Maker's Mark matures consistently to the founders' taste vision.

"From the beginning, our founders - my grandparents - went to remarkable lengths to create an uncompromisingly delicious bourbon," said Rob Samuels, eighth generation whisky maker and managing director, Maker's Mark. "We are delighted to introduce this latest Wood Finishing Series expression that celebrates the team who still rotate each and every barrel of Maker's Mark by hand and who continue to embrace our founders' perfectly unreasonable pursuit of excellence."

Maker's Mark Wood Finishing Series is a collection of one-of-a-kind expressions that use an innovative wood stave-finishing technique to enhance distinctive characteristics already present in the brand's iconic bourbon. The Keepers Release 2025 showcases rich, oak-forward aromas of seasoned wood, brûléd sugar, and tobacco, leading to a long, enveloping finish characterized by dried dark fruit and a lingering roasted sweetness.

"The Keepers Release was born from our close collaboration with the Maker's Mark warehouse team, the guardians of our barrels," said Dr. Blake Layfield, master distiller, Maker's Mark. Their sensory experience of Maker's Mark is unlike anyone else's — the aromatic oak at different times of the day, evolving tasting notes of our whisky as it ages over multiple seasons — which provided inspiration and helped us shape the flavors of this release."

At 54.6% ABV / 109.2 proof, the release will be available at U.S. retailers for $74.99 beginning today. For more information, please visit www.MakersMark.com.

PRESS CONTACT: 
Katie Roberts
Global Brand PR Director
Katie.Roberts@makersmark.com

ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program.

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Wood Finishing Series: The Keepers Release, 54.60% Alc./Vol. ©2025
Maker's Mark Distillery, Inc., Loretto, KY.

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SOURCE Maker's Mark