J.Crew Announces First-of-Its-Kind, Multiyear Partnership with U.S. Ski & Snowboard
J.Crew is now the official lifestyle-apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product collections, campaigns featuring elite American athletes and initiatives to support the broader ski community
NEW YORK, March 20, 2025 /PRNewswire/ -- J.Crew and U.S. Ski & Snowboard announce a milestone three-year partnership, making J.Crew the organization's official lifestyle-apparel partner. This first-of-its-kind collaboration unites J.Crew's rich sartorial connection to the après-ski lifestyle with U.S. Ski & Snowboard's mission to elevate its athletes, inspire the nation and strive for excellence on the world stage. U.S. Ski & Snowboard is the nonprofit Olympic and Paralympic National Governing Body for skiing and snowboarding, which oversees 10 national teams.
This partnership marks J.Crew's longest to date, showcasing the connection between sports and leisure—a theme woven throughout the brand's decades-long history of lifestyle storytelling. J.Crew will have a presence across a wide range of U.S. Ski & Snowboard sports, including alpine, cross country, freeskiing, snowboarding, Para alpine, Para snowboarding and more.
"J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard," said Libby Wadle, CEO of J.Crew Group. "With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life."
The product collections will feature signature J.Crew categories reimagined through an aspirational ski lens. Inspired by vintage ski logos and archival Olympic patches, these exclusive winter collections will feature sweaters, loungewear and cold-weather accessories for women, men and kids.
"This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard. We're thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure," said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "This collaboration celebrates the spirit of U.S. Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike."
"The opportunity to partner with U.S. Ski & Snowboard is a significant milestone for J.Crew, showcasing our strength and commitment to building a lasting presence in sports," said J.Crew Group Chairman of the Board Kevin Ulrich. "This collaboration deepens our connection to a community that shares our passion for style and storytelling while solidifying our ties to sport and the great outdoors."
J.Crew will kick off its partnership with U.S. Ski & Snowboard on March 25th at the Stifel Sun Valley Finals in Sun Valley, Idaho, debuting its first on-the-ground experiences to celebrate the ski community and partnership.
About J.Crew Group
J.Crew Group is an internationally recognized omnichannel retailer and family of legacy American brands; J.Crew, J.Crew Factory and Madewell. Famous for building iconic, beloved brands, J.Crew Group is the ultimate destination for personal style that is timeless, classic and high quality. As of March 1st, 2025, the Company operates 110 J.Crew retail stores, 154 Madewell stores and 328 J.Crew Factory stores in the United States, and maintains a robust ecommerce presence. For more information, visit jcrew.com, jcrewfactory.com and madewell.com.
About U.S Ski and Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 250 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit usskiandsnowboard.org.
Media Contacts
For J.Crew Group
jcrew@gasthalter.com
For U.S. Ski & Snowboard
courtney.harkins@usskiandsnowboard.org
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SOURCE J.Crew Group, Inc.