Hey, Batter, Batter, Batter! Whoa Dough Steps Up to the Plate with New, Gluten-Free Brownie Batter Ready-to-Bake Cookie Dough

– Swing into the Richness of Brownie Batter, Enjoyed Raw or Freshly Baked; Debuting at Expo West and Available to National Retailers –

HIGHLAND HEIGHTS, Ohio, Feb. 26, 2025 /PRNewswire/ -- Whoa Dough (www.whoadough.com), the innovative brand known for its gluten-free, better-for-you cookie dough, is excited to unveil the newest member of the Ready-to-Bake lineup: Brownie Batter Ready-to-Bake Cookie Dough. Attendees of Expo West, taking place at the Anaheim Convention Center in Anaheim, California, are invited to visit Whoa Dough at Booth #5101 in Hall E from March 5th to 7th to sample this delectable treat and meet the team behind the creation of the brand's scrumptious, all-natural, allergen-friendly snacks.

Whoa Dough is hitting a grand slam with Brownie Batter Ready-to-Bake. This sweet treat delivers the classic, indulgent flavor of brownie batter that can be enjoyed straight from the package or baked into warm, fudgy brownie cookies in just minutes. Created as a tasty and gluten-free snack, it contains only 90 calories and 8 grams of sugar per serving, offering a better-for-you alternative to traditional brownie cookies and mixes. It is allergen-friendly, vegan, egg-free, nut-free, soy-free, dairy-free, non-GMO Project Verified, and OU kosher– ideal for individuals with various dietary needs or restrictions. The egg-free recipe ensures that consumers can safely enjoy the brownie batter raw without any concerns.

Todd Goldstein, the founder of Whoa Dough, is thrilled to expand his popular snack line with the addition of Brownie Batter Ready-to-Bake. He and his sons are personally affected by gluten intolerance, so he understands the importance of offering delicious, worry-free options.

"Adding Whoa Dough Brownie Batter Ready-to-Bake to our lineup is a chocolate lover's dream come true," said Goldstein. "Plus, our cookie dough is crafted to meet the needs of those with celiac disease and those seeking versatile and better-for-you snacks. Whether enjoyed raw or baked, our rich, fudgy brownie batter offers the ultimate indulgence. This launch brings even more inclusivity and excitement to the Whoa Dough family—it's a win-win and, dare we say, a home run!"

Whoa Dough's Ready-to-Bake line also includes fan favorites like Chocolate Chip and Sugar varieties, all crafted with the same commitment to quality and taste. The new Brownie Batter Ready-to-Bake will be available in retailers nationwide beginning the first week of March.

Visit Whoa Dough for more information at www.whoadough.com.

About Whoa Dough

Whoa Dough is a cookie dough company on a mission to bring more snack happiness to the world. Sweet, right? Whoa Dough was launched in 2020 by one smart cookie who, along with his sons, had been diagnosed with gluten intolerance. But what began as a bummer became a big idea that took cookie dough where it had never been before. Whether it is Whoa Dough On-The-Go Cookie Dough Snack Bars or its Refrigerated Ready-To-Bake (and safe to eat raw) Cookie Dough, all products are Certified Gluten-Free, Plant-Based, Vegan, Dairy-Free, Soy-Free, Non-GMO Verified and OU Kosher. This is how they bring WHOA to Dough!

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Derek Mora/Orca Communications USA
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Eric Hurwitz
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SOURCE Whoa Dough