Health Advocates Team-Up with #WearSunscreen Campaign to Spread the Word About Sun Safety

WASHINGTON, April 7, 2025 /PRNewswire/ -- On April 7, World Health Day, the Personal Care Products Council (PCPC) launched the #WearSunscreen campaign, a nationwide effort urging the public to protect their skin with sunscreen use every day. Slightly more than half of Americans say they use sunscreen during the summer, and the #WearSunscreen campaign aims to change that. No matter the weather, the season, or a person's skin tone, living safely in the sun includes using sunscreen all year long. Campaign partners include the Consumer Healthcare Products Association (CHPA) and the Health In Hand Foundation who, together with PCPC, will help to spread the word through spring and summer, amplifying one urgent public health message: sunscreen saves lives. Campaign information and resources are available at www.personalcarecouncil.org/sunscreen.

A Public Health Priority

Skin cancer is the most common cancer in the United States, with more than five million cases diagnosed each year – more than all other cancers combined. Melanoma, the deadliest form of skin cancer, is also one of the most preventable. According to the American Academy of Dermatology, this year, an estimated 200,000 Americans will be diagnosed with melanoma. Even more concerning, an estimated 20 Americans die from melanoma every day.

"Sunscreen is one of the most reliable and accessible tools we have to reduce the risk of skin cancer," said Dr. Jane Yoo, a board-certified dermatologist and dermatologic surgeon in New York City. "Just like brushing your teeth or clicking your seatbelt, wearing sunscreen should be a consistent part of your daily routine all year long. And the good news is – it works. Regular sunscreen use can cut your risk of developing squamous cell carcinoma in half and lower your melanoma risk by 40 percent."

Proven Protection

FDA-regulated sunscreens – whether mineral or chemical – are proven to help prevent sunburn, premature skin aging, and skin cancer when used as directed. Consumers can find a wide variety of sunscreen formulations on shelves, which include ingredients that have undergone rigorous scientific evaluation and oversight. "Sunscreens have been used effectively for decades. Yet, recent data suggests that the number of new skin cancer cases is expected to increase in 2025. We know that proper and consistent use of sunscreen can help prevent the disease, which is why we're proud to partner with CHPA, and the Health In Hand Foundation to raise awareness and encourage use of sunscreen," said Tom Myers, President & CEO at PCPC.

Spread Sunscreen & Spread the Word

Using the hashtag #WearSunscreen, people are encouraged to post about their own sun safety habits, share why sunscreen matters to them, and tag friends and family to keep the momentum going. "We hope this campaign not only raises awareness, but also shifts behavior," said Scott Melville, President & CEO at CHPA. "Our goal is for sunscreen to be seen not as a beach-day extra, but as an everyday essential, because that's exactly what it is."

The #WearSunscreen campaign aims to increase public awareness by sharing facts, free resources, and advice from experts. Throughout the campaign, PCPC, CHPA, and the Health In Hand Foundation are encouraging consumers to wear sunscreen and to help spread the word. The organizations are sharing content across print, broadcast, and social media platforms and providing information and assets for other organizations and consumers to use, as well. The campaign partners are also working with influencers, advocacy groups, medical professionals, health policy leaders, and retailers to amplify the message.

For more information about the #WearSunscreen campaign, sunscreen safety, and how to protect yourself from skin cancer, visit: https://www.personalcarecouncil.org/sunscreen/.

Founded in 1894, the Personal Care Products Council (PCPC) is the leading national trade association representing the cosmetics and personal care products industry. PCPC is dedicated to promoting product safety, quality and innovation, serving as a unifying voice that champions science-based standards and responsible practices to support health, well-being and economic growth. PCPC's global members are some of the beloved and trusted brands in beauty and personal care today, providing millions of consumers with the diverse products they rely on every day – from sunscreens, toothpaste and shampoo to moisturizer, makeup and fragrance. Visit www.personalcarecouncil.org.

The Consumer Healthcare Products Association (CHPA), founded in 1881, is the national trade association representing the leading manufacturers and marketers of consumer healthcare products, including over-the-counter (OTC) medicines, dietary supplements, and consumer medical devices. CHPA is committed to empowering self-care by ensuring that Americans have access to products they can count on to be reliable, affordable, and convenient, while also delivering new and better ways to get and stay healthy. Visit www.chpa.org.

The Health In Hand Foundation is a 501(c)(3) nonprofit organization that empowers consumers to make safe, informed decisions about choosing and using self-care products. Visit www.chpa.org/HealthInHand or www.HealthInHand.org.

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SOURCE Consumer Healthcare Products Association