Hankook Tire Names Cho to Lead Sales and Marketing for North America

• Kyuwang (Ken) Cho promoted to SVP, Sales and Marketing

NASHVILLE, Tenn., Feb. 10, 2025 /PRNewswire/ -- Leading global tire maker Hankook Tire has promoted Kyuwang (Ken) Cho to Senior Vice President of PCLT Sales and Marketing for its North America Headquarters based in Nashville, Tenn., effective February 1.

In his new role, Cho is responsible for Marketing Strategy, Technical Services, Canada Marketing, and Supply Chain & Logistics Operations. As such, he'll drive key programs to enhance Hankook's presence in the North America market, including Hankook's newly relaunched ONE Program, which offers recognition and incentives for tire dealers across the country.

"As we continue to expand our presence in North America, Ken brings expertise in driving sales and strategic market growth," said Rob Williams, President of Hankook Tire America Corp. "His experience will be key as we ramp production at our Tennessee Plant and complete our Phase 2 and Phase 3 expansion. We look forward to the synergy Ken will bring to our sales and marketing efforts to achieve both collaborative innovation at Hankook and success for our dealers."

Cho brings a deep understanding of diverse market dynamics, and a unique blend of global insight and localized strategy to the role of Senior Vice President of Sales and Marketing. Most recently, he served as Vice President of U.S. PCLT Sales. Prior to that, he served as Vice President of Global Sales for Hankook in Korea, where he led international market expansion and strategic sales initiatives. Cho has more than 25 years of experience with Hankook.

About Hankook Tire America Corp.
Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook Tire America Corp. markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America Corp. is a subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea.

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SOURCE Hankook Tire America Corp.