FUL Foods and Blue Spirulina Lead The Natural Food Dye Revolution

As the FDA and HHS announce plans to phase out of artificial dyes in the next two years, FUL Foods puts forth a first-of-its-kind natural food color solution to replace petroleum-based dyes–a revolutionary approach to spirulina that maintains its color vibrancy

SANTA MONICA, Calif., April 24, 2025 /PRNewswire/ -- This week's news that the FDA and HHS are introducing a plan to phase out artificial dyes from foods on the national level within the next two years is accelerating a shift in the global food color market (projected to reach $5+ billion by 2032). Following a recent wave of U.S. state bans, legacy brands need substitutes for their existing dyes, which are made with petroleum and linked to health issues, to natural alternatives that produce the same bright blue color consumers crave. FUL Foods proposes a surprisingly sustainable solution–spirulina. Spirulina grows quickly, uses limited fresh water, requires no arable land, and can capture CO2 more efficiently than trees, making it compelling for climate-conscious consumers and investors.

While major food brands scramble to reformulate iconic products and tech giants have quickly formulated blue dye alternatives, FUL Foods harnessed their proprietary technology to produce blue spirulina-based syrups and powders that can replace artificial dyes across various food and beverage applications. FUL Foods' patented and trademarked process creates one of the purest commercially available blue spirulinas with improved low pH and heat stability. This means opportunities for mainstream blue food–notorious for being the hardest to replicate naturally–across categories not previously attainable (candy, beverages).

FUL Foods was founded by three visionary women—Julia Streuli, Cristina Prat and Sara Guaglio–who met at INSEAD and turned their shared passion for sustainability into a mission. With backgrounds in tech, energy, and finance, they're leading a global clean-label revolution by transforming spirulina into the natural color and nutrition source of the future. FUL Foods was named a "World Changing Idea" by Fast Company (2022) and World Beverage Innovation "Ingredient of the Year" award (2021).

For press inquiries, reach out to Skyler Okey - skyler@skylerokey.com or Oberon Sinclair - oberon@myyoungauntie.com

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SOURCE FUL Foods