FUJIFILM GFX100RF 102MP Medium Format Camera: GFX100RF Smallest, Lightest GFX - Built-In Lens Camera; YouTube First Look Video on GFX100RF, Preorder and More Info at B&H

Photography News: Fujifilm GFX100RF is the only medium format camera built to fit in a to-go bag, the GFX100RF built-in lens packs a 102MP, 43.8 x 32.9mm sensor in a sleek and stylish rangefinder-inspired camera body. 

NEW YORK, March 20, 2025 /PRNewswire/ -- B&H is excited to announce FUJIFILM GFX100RF latest–and lightest–medium format camera, the GFX100RF, which fits the company's 43.8 x 32.9mm, 102MP sensor inside of an elegant, rangefinder-style body ideal for everyday carry. Atop this premium sensor, the camera boasts a fixed 35mm lens to offer exceptional image quality. Innovative build options like the Aspect Ratio dial, FUJIFILM's industry-standard film simulations, and a digital teleconverter are included to give users the maximum creative control over their unique vision of the moment. 

FUJIFILM GFX100RF Medium Format Camera
https://www.bhphotovideo.com/c/product/1884991-REG/fujifilm_16938065_gfx100_rangefinder_camera.html  

Product Highlights: 

• Smallest, Lightest GFX + Built-In Lens 
• 102MP 43.8 x 32.9mm BSI CMOS II Sensor 
• FUJINON GF 35mm f/4 Lens (28mm Equiv.) 
• Aspect Ratio Dial & Digital Teleconverter 
• Internal 4-Stop ND Filter + Leaf Shutter 
• 5.76m-Dot OLED EVF 
• 3.2" 2.1m-Dot 3-Way Tilting Touchscreen 
• DCI/UHD 4K30p Video Recording 
• 20 Film Simulation Modes & Q Menu 
• Included Lens Hood and Filter Adapter 

The heart of FUJIFILM GFX100RF camera is its massive sensor, with a native ISO 80 sensitivity and a whopping 70% more light-gathering area than a full-frame camera. It's the same sensor in its bigger GFX siblings, and unlocks the same expanded low-light capabilities, image detail, accurate 16-bit color, dynamic range, and low depth-of-field effects. The sensor is paired with FUJIFILM's fastest X-Processor 5 to optimize the camera's performance and functionality. 

Like FUJIFILM's popular X100VI camera and current digital medium format cameras, the GFX100RF was inspired by the rangefinder, a class of camera renowned for its lightweight and unobtrusive size. Built around an offset, 5.76m-dot viewfinder, the camera's intuitive controls make creating easy. At just 1.6 lb, the camera begs to be carried all day and taken everywhere, opening your world to the camera's superior image quality. 

Like many rangefinders – including the X100VI – the GFX100RF camera features a fixed lens. The GFX100RF's FUJINON GF 35mm f/4 lens offers a 28mm full-frame equivalent field of view, naturally suited for street shooting, architectural subjects, and landscapes and the lens complementing the GFX100RF's design philosophy with a perspective ideal for capturing most anything. Adding to its versatility are a leaf shutter for flash sync up to 1/4000s and a minimum focusing distance of just 7.8". 

The first of its kind, the GFX100RF leverages its massive sensor size into a design coup, offering shooters direct dial access to nine different aspect ratio options. Once again, FUJIFILM returns to its storied legacy, with the native 4:3 aspect ratio used by the GX680 and the 65:24 aspect ratio by the panoramic FUJIFILM TX-1. The selected ratio will be visible both through the viewfinder and 3.2", 3-way tilting rear LCD touchscreen. 

Rounding out the camera's digital versatility is a suite of in-camera creative options that include FUJIFILM's industry-standard set of 20 film simulations, a Digital Teleconverter offering 45mm, 63mm and 80mm focal lengths (35mm, 50mm, and 63mm full-frame equivalents, respectively), and an internal 4-stop neutral density filter for slower shutter speeds and wider apertures in brighter lighting conditions.  

While predominantly a camera for photographers, the GFX100RF has modest video capabilities, offering DCI/UHD 4K30p for both internal and external recording. It has dual slots for SD/SDHC/SDXC memory cards. 

Learn more info on FUJIFILM GFX100RF at B&H Explora
https://www.bhphotovideo.com/explora/introducing-the-fujifilm-gfx100rf-medium-format-camera 

YouTube Video First Look on Fujifilm GFX100RF
https://www.youtube.com/watch?v=qjQR0ZeeEYE 

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About B&H Photo Video 

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.  

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts. 

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Contact Information 
Geoffrey Ngai
B&H Photo Video 
212-615-8820
 https://www.bhphotovideo.com/ 

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