Fit Social to Open Summer 2025: A First-of-Its-Kind Beachfront Social Wellness Club in San Diego
SAN DIEGO, March 18, 2025 /PRNewswire/ -- Fit Athletic Club, a fitness and lifestyle brand based in San Diego, in partnership with Belmont Park and Pacifica Enterprises, is launching Fit Social, a first-of-its-kind social wellness day club opening Summer 2025.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/fit_athletic_club/9324951-en-fit-athletic-club-launches-fit-social-wellness-club
Fit Social combines recovery, coworking, and social connection in an oceanfront setting. Situated directly on the beach at the former Beach House, it offers an all-day experience where guests can begin with recovery-focused amenities, work with ocean views, and unwind in a vibrant social atmosphere by sunset. By integrating movement, wellness, and community, Fit Social redefines how people live, work, and connect at the beach.
"Wellness should feel natural, effortless, and part of daily life," said Scott Lutwak, Founder & CEO of Fit Athletic Club. "People are moving away from isolation—we crave connection, balance, and spaces that support both. Society is shifting toward a more holistic approach to wellness, but the places to support that shift don't exist—until now. Fit Social is that space, designed for the way we live today and where we're headed next."
"Belmont Park has always been about creating unforgettable experiences, and Fit Social is the next evolution of that vision," said Steve Thomas, General Manager of Belmont Park. "It's not just a new brand—it's a completely new way to think about wellness and community."
Belmont Park, celebrating its 100th anniversary in 2025, attracts millions of visitors annually. This partnership with Fit Athletic Club marks its next evolution, introducing a destination built for balanced living.
Fit Social's wellness amenities create an immersive recovery experience. Guests will have access to cold plunges, saunas, oceanfront hot tubs, and expert-led programming like guided breathwork and contrast therapy—blending movement and recovery into a fully integrated experience.
Fit Social's coworking spaces include high-speed Wi-Fi, private meeting areas, and shaded outdoor workspaces—offering a wellness-focused alternative to traditional work environments, with opportunities to reset through low-impact classes and restorative sessions throughout the day.
The dining program, in partnership with Draft, will feature cold-pressed juices and smoothies, protein-packed bowls, chef-curated share plates, and craft cocktails inspired by California's coastal flavors. Developed by Executive Chef Luis Romero and Corporate Executive Chef Jarrod Moiles, the menu emphasizes locally sourced, high-quality ingredients—a key focus that sets Fit Social apart from other coworking and social spaces. Whether it's a matcha latte post-recovery, a hard smoothie after a cold plunge, or cocktails at sunset, every menu item is designed to fuel and enhance the experience.
Music and events remain an integral part of the space, and live music and festivals will continue under the Fit Social brand. Guests can experience sunset DJ sets and immersive wellness activations, creating an effortless transition from day to night.
Designed by Acacia + Spruce, Fit Social will feature a refreshed, Tulum-inspired aesthetic, incorporating natural textures, soft coastal tones, and open-air spaces to create a laid-back yet elevated experience.
Fit Social will be open to both day pass guests and members, offering exclusive perks and incentives for those who join. Stay tuned for more details on membership options, pricing, and our grand opening announcement.
For more information, visit fitsocial.com.
ABOUT FIT ATHLETIC CLUB
Fit Athletic Club is an award-winning lifestyle fitness brand, with locations across San Diego, including East Village, Little Italy, Mission Beach, and 3Roots. Recognized as San Diego's Best Gym in 2024, Fit blends elite fitness, premium recovery, and community-driven experiences to create a holistic approach to health and wellness. Learn more at Fit Website and follow Fit Athletic Club on Instagram @fitathletic, Facebook @FitAthletic, TikTok @fit.athletic.
ABOUT BELMONT PARK
Celebrating 100 years, Belmont Park is San Diego's historic oceanfront amusement park and lifestyle destination, attracting millions of visitors annually. From entertainment and dining to recreation and live events, Belmont Park remains a cornerstone of the city's coastal culture. Visit Belmont Park Website for more information.
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SOURCE Fit Athletic Club