Evolution and strengthening of governance at B&B HOTELS - Céline Vercollier appointed as Chief Executive Officer

PARIS, March 4, 2025 /PRNewswire/ -- B&B HOTELS, the European leader in value for money, is separating the roles of President and General Manager, previously held by Fabrice Collet. Céline Vercollier has been appointed as the new Group Chief Executive Officer.

In 2025, B&B HOTELS celebrates its 35th anniversary: 35 years of growth, innovation and excellence! This governance enhancement aims to strengthen the organization in order to pursue ambitious growth and international development objectives. 

• Céline Vercollier has been promoted to Group Chief Executive Officer.
  As CFO of the Group since 2017 alongside Fabrice Collet, Céline has played a key role in the development and growth of B&B HOTELS over the past eight years. In her new role as Chief Executive Officer, Céline will focus on strengthening B&B HOTELS' leading position in the value for money hospitality sector.
• Fabrice Collet, now Executive Chairman, was appointed as General Manager of B&B HOTELS in 2016 and then as Group CEO in 2019, after serving as CFO since 2012.
  As Executive Chairman, Fabrice will focus on strategic diversification projects for B&B HOTELS.
• Damien Martin joins B&B HOTELS as Chief Financial Officer (CFO) for the Group. 
  Having served as CFO of the Babilou Group for ten years, Damien brings 25 years of financial experience to B&B HOTELS, with expertise in high-growth contexts within international environments.

"This new organization aims to strengthen the governance of B&B HOTELS in order to deliver our ambitious growth objectives, both in our historic European market, where we aspire to become the reference player in value for money short-stay hospitality, and in our strategic diversifications, whether towards new continents or in response to the needs of travelers seeking longer stays. I am pleased to entrust Céline with the general management of B&B HOTELS. Her strategic vision, leadership, and deep knowledge of our company, which she fully embodies and shares its values, are assets that will allow us to continue innovating and growing." says Fabrice Collet.

"I warmly thank Fabrice for his trust. It is with immense pride that I take on the role of Chief Executive Officer of the B&B HOTELS Group, which has consistently offered its clients a unique and innovative hotel experience since its launch 35 years ago. Fully embracing the entrepreneurial spirit that has always driven the Group, I am determined to continue our strategy of growth and innovation. Together, we will achieve ambitious new milestones, ensuring our guests continue to enjoy an exceptional experience." adds Céline Vercollier.

About B&B HOTELS

B&B HOTELS is one of the most important economic hotel groups in Europe. Founded in France (Brest, Finistère) in 1990, the Group has a network of 883 hotels in 17 countries, in Europe, Brazil and the US. B&B HOTELS is experiencing exponential growth, with its network doubling in size since 2019.

Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers comfort and quality at the best value for money. Empathy, Integrity, Inclusion, Simplicity and Improvement are the founding values of the Group.

B&B HOTELS is also actively committed to Corporate Social Responsibility. To meet consumer expectations and give credibility and transparency to its actions aimed at having a positive social and environmental impact, B&B HOTELS is now certified in sustainability by the independent organization SOCOTEC.

Goldman Sachs has been the main shareholder of B&B HOTELS since 2019.

For more information: bbhotels.com.

Contact:
bbhotels@wellcom.fr

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SOURCE B&B HOTELS