Drumroll please: Krusteaz introduces Cheesecake Muffin Mix

Boxed-muffin brand feeds consumer cravings with new cheesecake-filled muffins

SEATTLE, March 18, 2025 /PRNewswire/ -- Krusteaz, the iconic baking brand with a 93-year legacy of innovation and culinary creativity, is stirring things up again with its latest product launch: Cheesecake Muffin Mix. Recent insights from Datassential reveal that 80% of consumers like or love cheesecake, and Krusteaz is leaning into this flavor preference. The 17-oz. boxed muffin mix, which yields a dozen standard muffins with a creamy cheesecake center, starts at around $3.99. Krusteaz Cheesecake Muffin Mix is available now at Kroger and Meijer and coming soon to more retailers.

"We identified cheesecake as an underrepresented flavor in the muffin mix segment, so we developed a product to fill unmet demand and please the palates of muffin—and cheesecake—lovers everywhere," said Andy Heily, president and CEO of The Krusteaz Company. "It's the tasty flavor combination you didn't know you needed!"

These moist muffins with a cheesecake center defy categorization as an indulgent treat, decadent dessert or tasty breakfast item. Krusteaz combines the sweet and tangy cheesecake flavor with the soft, fluffy muffin texture consumers have come to love. The muffin base has warm notes of vanilla, cinnamon and honey to mimic the flavor profile of a traditional cheesecake crust. Makers simply add water, oil and eggs. For an even richer filling, they can add in an extra four ounces of cream cheese. Krusteaz Cheesecake Muffin Mix has no artificial flavors.

Krusteaz recently launched another innovative new product with its line of refrigerated, pour-and-bake Batters available in three varieties to help makers make delicious, scratch-like brownies and cupcakes as simple as "Pour. Bake. WOW!™"

For more information about Krusteaz Cheesecake Muffin Mix as well as recipe inspiration, visit krusteaz.com.

About Krusteaz®
The Krusteaz story began in 1932 when Rose Charters created a just-add-water pie crust that was an industry first. Today, Krusteaz, the flagship brand of Continental Mills, Inc. dba The Krusteaz Company, remains a family-owned business that stands for innovative products, premium ingredients, and easy-to-make mixes to fit every occasion. The product line includes mixes for pancakes, waffles, muffins, quick breads, cookies, dessert bars, cornbread, crumb cakes and a line of gluten free products. Every box invites consumers to have fun in the kitchen, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

Media Contact:
Taylor Castillejo, APR
Tombras
tcastillejo@tombras.com
865.257.0026

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SOURCE The Krusteaz Company