Coolabi Group Supercharges Warriors Cats Licensing Program: Signs Retail Monster as North American Licensing Agent and Bonkers Toys as Master Toy Partner
World-renowned publishing and Roblox brand preps for Consumer Products Expansion
SAN DIEGO, Feb. 25, 2025 /PRNewswire/ -- Coolabi Group has appointed Retail Monster as its North American licensing agent and Bonkers Toys as its Global Master Toy Partner for its publishing and gaming phenomenon, Warrior Cats.
Warrior Cats is a huge publishing success story (77M+ books sold in 38 languages and 15+ years on the New York Times bestseller list) and an unrivalled chart-topper on Roblox over a prolonged period with a massive and rapidly growing following across social media (582M+ Roblox plays, 1.9B+ TikTok views). Building on this success, Coolabi has tapped Retail Monster to develop a turnkey licensing and merchandising program, and Bonkers Toys to activate the franchise across the toy aisle.
"The Warrior Cats franchise has an extensive fanbase built over the last 20 years with a powerful global reach across publishing, Roblox, TikTok and YouTube, with further content touchpoints to come as we continue to build the brand globally. We know there is already significant fan demand for Warrior Cats consumer products, and we could not be more excited to join forces with the experts at Retail Monster and Bonkers Toys to deliver that opportunity," says Allison Watkins, Director of Consumer Products at Coolabi Group.
"Storytelling is at the core of everything Coolabi drives, and we are delighted to work together to craft the next chapter in the Warrior Cats story, working strategically with world-class licensees and retailers to tell the story with innovative product," said Michael Connolly, Founder & CEO of Retail Monster. "Bonkers Toys is on the pulse of pop culture and having the opportunity to infuse their creativity into Warrior Cats toys from day one is the cherry on top."
"Warrior Cats is a natural fit for Bonkers Toys' expertise in New Media brands. In addition to its literary success, Warrior Cats is a digital and social media powerhouse with wildly engaged fans, extensive online presence and robust user generated content," said Brian Bonnett, CEO of Bonkers Toys. "We are dedicated to honoring the legacy of Warrior Cats and bringing this enchanted world into the physical world with tangible, cherished playthings for its fans worldwide."
About Warrior Cats
Warrior Cats is a hugely successful feline fantasy book series about clans of wild cats, created by Working Partners, a Coolabi Group company. The Erin Hunter penned series has sold over 77 million books to date which have been translated into 38 languages and been a fixture on the New York Times bestseller list for the last 15+ years.
The brand has a huge and passionate fanbase across the world, garnering over 2 million annual users on the official Warrior Cats website last year, over half a billion views across user generated content on YouTube in 2024 alone plus almost 2 billion views on TikTok. The Warrior Cats: Ultimate Edition game on Roblox is consistently one of the highest-ranking branded games on the platform and has been played more than 582 million times.
About Coolabi Group
As a global leader in the creation of children's fiction and an award-winning creator of children's and family TV and apps, story is at the heart of everything we do at Coolabi Group. Within the group we have the skills and the experience in-house to tell our stories, whatever the medium.
Warrior Cats, Beast Quest and Rainbow Magic are but three of the c.200 book series and c.2,000 titles we have created and licensed to publishers. Lifetime global sales exceed 200 million copies.
Warriors and Beast Quest represent part of a digital slate that has been downloaded over 20 million times as apps, played over 582 million times on Roblox, is viewed on YouTube over half a billion times a year and which has been watched on TikTok almost two billion times.
Everything we create has global appeal: our books are licensed in over 40 languages; our apps and our award-winning TV shows are licensed in over 140 countries. And we are constantly co-developing and co-producing with networks and producers, for both live-action and animation, from across our extensive catalogue of stories. These are all just part of our deep and constantly expanding well of Intellectual Property with some 70 new titles being created and published each year there are always new stories to engage with. coolabi.comwarriorcats.com
About Bonkers Toys
Bonkers Toys has become known in the toy industry as the leader in YouTube New Media and Creator-based toys. Bonkers was the first licensee for Ryan's World and pioneered this category with flagship toys including the Giant Mystery Egg & Cap'n Ryan's Mega Mystery Treasure Chest. Bonkers Toys has also partnered with other top creators like Skibidi Toilet, Unspeakable, Lankybox, Aphmau, Moriah Elizabeth and Genevieve's Playhouse to create best-selling toy lines. Bonkers Toys' lineup of award-winning toys has been featured on the TODAY Show, Good Morning America, Parents, Good Housekeeping and NBC Nightly News. For more information visit BonkersToys.com.
About Retail Monster
Launched by an executive team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster LLC (www.retailmonster.com) utilizes its relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles; New York; Orlando; Bentonville, AR; Minneapolis, MN; and London, United Kingdom.
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SOURCE Bonkers Toys