COLDWELL BANKER EXPANDS GLOBAL PRESENCE WITH NEW FRANCHISE IN SWITZERLAND

MONTREUX, Switzerland, April 7, 2025 /PRNewswire/ -- Coldwell Banker^®, a leading international real estate brand, is proud to announce the opening of its newest region, Switzerland. Coldwell Banker Only Realty – No Bank Switzerland opened its first office located at 10, Avenue des Alpes, Montreux, Switzerland and will do business as Coldwell Banker Only Realty – No Bank Swiss Riviera.

Leading the company are Olivier Fahrni, managing director for the Swiss Riviera office of Coldwell Banker Only Realty – No Bank Switzerland; as well as Laurent Demeure, CEO, and Vanda Demeure, vice president, of Messrs Coldwell & Banker Real Estate Switzerland AG. The Demeures also oversees operations in France, Luxembourg, and Monaco.

This first Coldwell Banker Only Realty – No Bank Switzerland office is dedicated to Montreux, introducing the Coldwell Banker network's 119 years of real estate expertise to the Swiss luxury real estate market. This strategic launch lays the foundation for further expansion, with additional agency openings planned across Switzerland.

The high-end real estate market in Switzerland remains strong, with transactions exceeding CHF 10 million growing steadily in prime locations like Montreux, Geneva, Zurich, and Swiss resorts, according to Coldwell Banker Only Realty – No Bank Switzerland. Luxury property demand in the region has surged, with prices averaging CHF 15,000 to CHF 30,000 per square meter, making it a prime destination for affluent buyers.

Jason Waugh, president of Coldwell Banker Affiliates, welcomed Swiss Riviera office of Coldwell Banker Only Realty – No Bank to the worldwide Coldwell Banker network, stating, "We are thrilled to expand our presence to Switzerland with the opening of the office in Montreux. This office meets the growing demand for highly trained real estate professionals to serve this prime location, which remain highly attractive for foreign nationals seeking a second or main residence."

"The arrival of Coldwell Banker Only Realty – No Bank Switzerland marks a major milestone in our European expansion. As a global hub for luxury real estate, Switzerland attracts a wide array of discerning buyers seeking economic stability, an exceptional quality of life, and prime properties," said Demeure. "Montreux, with its stunning Lake Geneva views and international appeal, is the ideal location for our first Swiss office. A symbol of exclusivity, it aligns perfectly with our expertise in high-end properties. This expansion strengthens our position as a leader in European luxury real estate."

Demeure added, "With Switzerland's high-end market valued at over CHF 30 billion, and increasing international investor interest, we see significant growth potential. By bringing our global network, innovative marketing, and unmatched expertise, we aim to set new standards in the Swiss real estate market."

Fahrni said, "As head of the first Coldwell Banker Only Realty – No Bank Switzerland office, I am delighted to welcome our brand to this prestigious market. Montreux is a popular destination for high-end real estate thanks to its exceptional setting, international appeal, and proximity to major economic centers, and our expertise and global network will enable us to support our customers looking to buy and sell the many exceptional properties across the region. Our aim is to offer quality service and support tailored to market requirements, while introducing Coldwell Banker Realty – No Bank to Switzerland with a specialized, tailor-made approach."

For more information, visit www.coldwellbanker.ch or contact swiss.riviera@coldwellbanker.ch.

About Coldwell Banker Only Realty – No Bank Switzerland
All rights reserved. Coldwell Banker Only Realty – No Bank Switzerland, CB, and the following logos: the CB & Star, Coldwell Banker Only Realty – No Bank, CB Global Luxury, and CBC are trademarks of Coldwell Banker LLC. All rights to use and subfranchise the Coldwell Banker name and logos for Switzerland are licensed by Messers Coldwell & Banker Real Estate Switzerland AG. In Switzerland, FINMA has approved specified CB marks. Banker is the name of one of the two founders. No banking or financial activity requiring a license or an application for approval is carried out. The exclusive focus of the company is to provide real estate brokerage services, including the purchase, sale, rental, and management of real estate, strictly excluding all financial and mortgage services. As a member of the Swiss Union of Real Estate Professionals (USPI), the Coldwell Banker Only Realty – No Bank Switzerland team consists of certified experts proficient in the latest technologies, ensuring they meet the highest expectations of their clientele. Each franchise is independently owned and operated.

About Coldwell Banker Real Estate LLC
Powered by its network of over 100,000 affiliated sales professionals in more than 2,700 offices across 45 countries and territories, the Coldwell Banker^® system is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of affiliated sales agents with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2025 Women's Choice Award^® "9 out of 10 Customer Recommended Real Estate Agency." Blue is bold and the integrity and values of the Coldwell Banker brand give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the Gen Blue possibilities, please visit www.coldwellbanker.com/join. 

Media Contact:
Athena Snow
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